Monthly Archives: July 2017 | Force 5
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Monthly Archives: July 2017

Jul
31

Why Everyone Needs to KISS

Posted on July 31, 2017 by anya

 

You’ve probably heard it before. KISS. Keep It Simple Stupid. I think I heard it in my high school art classes at least 20 times. Micheal Scott in The Office even gives that advice to his employees. But don’t let it hurt your feelings, like Dwight, it’s not an insult, just good advice. The ability to pare a subject down, without losing quality or important content can prove to be a challenging task, but it is well worth the effort. Simplicity allows for users of the content to understand it much better, which is very important. Less content is more legible and interesting. Less is more.

 

 

Designers love KISS. To see this concept in action, just google “evolution of logos” and take a look. Here’s an example of Facebook’s logo. Simple, effective designs work because they can communicate the same message as a more complicated design, but with more impact. Attention spans are only getting shorter and there’s a lot of advertising clutter that ads need to stand out from. A simple design draws the eye away from other overstimulating designs and catches someone’s more effectively. If you were walking down a medicine aisle, wouldn’t a product like this stand out from the rest?

 

 

KISS works in more ways than just design. In writing and communication it can be very important. Effective communication, especially in advertising and marketing, is being able to get a point across in the least amount of words. Rambling and lengthy clauses are often redundant and can be very frustrating to read, just like that guy at a party that loves to hear himself speak, people start to get bored and stop listening, or want to stop reading and then your audience isn’t getting the message you’ve carefully crafted for them. See? Were you suffering reading that last sentence? Keep things short and sweet and you won’t be losing anyone’s attention. Get to the point sans superfluousness.

When it comes down to it, KISS is about getting a person’s attention and keeping it long enough to get your message across. With shorter and shorter attention spans, and a higher volume of advertising clutter to break through, keeping things simple becomes increasingly valuable to implement. So get practicing!

Jul
24

Canines and Cubicles

Posted on July 24, 2017 by anya

 

Our agency has been welcoming our furry counterparts into the office since, well… ever. We really love our dogs. But our dog-friendly atmosphere has more benefits than just being able to spend all day with our best friends. About 20% of U.S. businesses allow pets in the workplace, and have been reaping the benefits just like us.

 

Having pets around has been proven time and time again to reduce stress levels and promote happiness and relaxation. Petting or interacting with an animal has shown to increase oxytocin. Often called the “love” hormone, it facilitates attachment and trust between individuals and can help regulate fear and anxiety. Interacting with animals has also shown to decrease the production of cortisol, the stress hormone. These are the same reasons that they appear in hospitals as therapy animals and on university campuses around exam time. A study from Virginia Commonwealth University found that in a dog-friendly office, stress levels were lowest among dog owners that brought their pets to work, highest among employees without dogs, and dog-owning employees that didn’t bring their pets to work experienced a spike of stress levels in the late afternoon, with this spike in cortisol attributed to worrying about their pets at home.

 

People also communicate and connect better. So many interactions happen that never would have taken place without pets in the office. Dogs interact with each other, which makes their owners interact. Someone walks into someone else’s office to pet their dog, or people will go for a walk during their lunch break with their pets. These new interactions foster conversation between people. Whether it’s work related or not, people are communicating and connecting better, which makes teamwork improve and productivity go up. And with all of these factors in place, morale rises significantly.

 

The benefits of having pets in the office probably never ends. We do it because we love having them here, but we certainly aren’t complaining about the other benefits.

 

To read more about the effects of pets in the office, visit these links:

http://www.humanesociety.org/news/magazines/2016/05-06/dogs-at-work.html?

https://www.entrepreneur.com/article/237982