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Monthly Archives: October 2019

Oct
10

OTT? OMG!

Posted on October 10, 2019 by Nicole

By Bob Earley

So, now that you have a fair understanding between traditional and digital advertising solutions, now comes programmatic or OTT advertising. What is OTT you ask? Is it the newest and greatest thing since “sliced bread” for advertisers?”

OTT simply means Over The Top. What does that mean? With more and more people choosing to cut the cable (and satellite) cord to watch TV shows and movies, they are moving towards streaming content.

OTT is offered on various platforms. Providers such as Netflix, Amazon Prime Video, YouTube TV and HULU. In order to watch your favorite sports program, movie or TV you need a service or device, such as Roku, Apple TV, FireStick, PlayStation Vue (This topic is a whole other post).

One of the great things about OTT is consumers can watch what they want when they want and not have to bundle a bunch of shows they find needless. If they want to binge watch hours of programming on say Neflix, bam! They can! And right there on their TV, computer, tablet, phone, etc.

From an advertising standpoint, one can target very specific audiences who have certain tendencies: lifestyles, shopping, TV habits. From this targeting, an advertiser can serve a very specific message that ties consumer behaviors to what one believes to be a viewer’s potential buying habits.

More benefits are:

• Geographic Targeting: target messages to specific DMAs (Designated Market Audience) or down to a zip code.
• Demographic Targeting: place your message based on age, gender
• Less Crowding: Ads placed thru OTT usually run in far less. competitive environment which will help with messaging.
• Intentional Viewing: Most viewers have selected to watch a certain program. And, if your ad is served on a “Non-skip” program, the viewer is likely to see your messaging.

Now, should one drop every dollar from their current ad budgets and move it all to OTT? Absolutely not! Like all good advertising strategies, understanding what the goals are for your business and then creating effective messages to be carried out in various advertising channels is always a wise move. A good media mix is one of the best ways to ensure the right messages are being sent to the right audiences at the right time. Happy marketing!

Oct
03

EVENT POSTPONED TO OCT. 18TH DUE TO RAIN ON THE 11TH!!

Here at Force 5, we value the importance of community…especially when it involves great food! That's why we're inviting some of the areas hottest food trucks to take over our parking lot for a fun lunchtime event we call Force 5 Food Truck Friday - now in it's third year!

Taking place on Friday (duh) October 11th from 11:30 - 1:30, it's the perfect way to spend a lunch hour, enjoying the river and the beautiful autumn we're having.  This year we are featuring:

  • The REAL Grill (supporting Meals on Wheels!)
  • Sammy Arepa's (Venezuelan food!)
  • Martin's Side-Door Deli
  • Rulli's Pizzeria (killer pizza and subs!)
  • ...And more!

We are located on the river in South Bend at 1433 Northside Blvd. Cross street is Clover and parking lot is behind the building.

PLEASE help us spread the word! We'll be here rain or shine (reports are looking good so far!) so…hope to see you there!

YOU'RE INVITED!! Come check out our 3rd Annual Force 5 Food Truck
Friday!
Here at Force 5, we value the importance of community...especially when it also
involves great food! That's why we’re inviting some of the area’s hottest food trucks
to take over our parking lot for a fun lunchtime event we call Force 5 Food Truck
Friday – now in its third year!
Taking place on Friday (duh) October 11th from 11:30 - 1:30, it's the perfect way to
spend a lunch hour, enjoying the river and the beautiful autumn we're having. This
year we are featuring:
The REAL Grille (supporting Meals on Wheels!)
Sammy Arepa's (Venezuelan food!)
Cool Runnings (Jamaican food and drinks!)
Rulli's Pizzeria (killer pizza and subs!)
We are located on the river in South Bend at 1433 Northside Blvd. Cross street is
Clover and parking lot is behind the building.
PLEASE help us spread the word! We'll be here rain or shine (reports are looking
good so far!) so...hope to see you there!YOU'RE INVITED!! Come check out our 3rd Annual Force 5 Food Truck
Friday!
Here at Force 5, we value the importance of community...especially when it also
involves great food! That's why we’re inviting some of the area’s hottest food trucks
to take over our parking lot for a fun lunchtime event we call Force 5 Food Truck
Friday – now in its third year!
Taking place on Friday (duh) October 11th from 11:30 - 1:30, it's the perfect way to
spend a lunch hour, enjoying the river and the beautiful autumn we're having. This
year we are featuring:
The REAL Grille (supporting Meals on Wheels!)
Sammy Arepa's (Venezuelan food!)
Cool Runnings (Jamaican food and drinks!)
Rulli's Pizzeria (killer pizza and subs!)
We are located on the river in South Bend at 1433 Northside Blvd. Cross street is
Clover and parking lot is behind the building.
PLEASE help us spread the word! We'll be here rain or shine (reports are looking
good so far!) so...hope to see you there!