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Monthly Archives: January 2020

Jan
29

Is TikTok Right For Your Business?

Posted on January 29, 2020 by Nicole

TikTok is the latest social craze, as businesses and people alike are trying to understand the purpose of the media, as well as how to utilize it. Social Media still holds as a highly valuable medium to meet business objectives, however that doesn’t mean every business should be on every platform, popular or not. So, let’s try to answer the question, “Is TikTok right for your business?”

TikTok is a very interesting platform, as all of the content is video based. Users create video, where they have the ability to edit the video into multiple segments, add filters, music, along with other fun features. This takes content creation to the next level, which is why TikTok has been proven successful. Who does this content get shared with? Well, the content will be shared with people who follow your profile, along with your content being pushed to the entire TikTok user base, which involves a simple algorithm to push the content unlike other social platforms. The video will get pushed to a tier of 10 – 20 people to test, and if these viewers actually view the video or engage in some way, then the video will be pushed to another audience size of perhaps 50 – 150 people, and so on. If TikTok analyzes and understands your video, it will try to push it to people who they think will engage. If your video doesn’t catch on, then it basically dies, but still lives on your profile.

Understanding this process is important, because the kind of content that lives on TikTok isn’t for everyone. Majority of TikTok users are predominantly Generation Z and Late Millennials, who are very divulged into cultural trends and jokes that other generations might not understand. Because of this, it is very important to understand your business first. Who is your target audience? What products or services do you sell? What social media platforms can I best leverage to meet my business objectives?

The short answer to “Is TikTok right for my business” is currently dependent on who your target audience is, if you’d like to expand your existing audience, and/or what business objectives you currently have? A fantastic success story lies with The Wall Street Journal, and how they are leveraging a brand that identifies with Gen X and Baby Boomers to appeal to Gen Z and Millennials. If there is a will, there is a way to appeal and make something work, however is it worth time and resources if the return isn’t ultimately going to help your business in addressing current needs/objectives? That is something Force 5 cannot answer, but what we can answer is TikTok thrives off of quality content, entertainment, and a place where the younger demographics can be themselves. If this is applicable to your business and want to join the craze, the possibilities for your business to succeed on the platform is dependent on you. 

 

Jan
21

The Most Important Resolution to Make This Year

Posted on January 21, 2020 by Matt

You probably made some resolutions this year. Some stick, some don’t. In fact, of the people who set resolutions, less than half will be successful in six months. But if you’re still going strong, way to go!

Make one resolution this year

Here at Force 5, we want to ask you – whatever kind of work you may do – to make one resolution this year. Make 2020 the year of your brand. Make 2020 the year you get serious about understanding who you really are, what you do, and why it matters. We believe that your brand has the potential to be your most powerful tool for success. But we also know it can be a real challenge to understand what a brand is, much less how you can impact your own. Never fear! We’re here to break it down for you in some nice bulleted lists (who doesn’t love lists) so you can take action.

What is the difference between brand and brand strategy?

Your brand lives in the hearts and minds of those you serve. It is intangible. It is a perception, a thought, or a feeling which others hold about you and your work. Jeff Bezos is quoted as saying “Your brand is what people say about you when you’re not in the room.” It isn’t a logo, a tagline, a color palette or a photo. In fact, nothing you do or make actually IS your brand. Stay with me here.

In contrast, brand strategy is all of your efforts (whatever they may be) to somehow influence people’s perceptions of you and your work. Following along now? Brand is a perception; brand strategy is a tactic. Here’s the exciting part: when we define brand strategy in such a broad way, the ways you can impact your brand really are endless.

How can I build a brand strategy?

Don’t let that last part scare you. Endless possibility simply means that anyone can build a brand, regardless of what type of work you do. Take it as an invitation to make 2020 the year for your brand. Start by exploring some of these fundamental building blocks of a brand strategy:

  • Understand your audience: Who are the people you seek to serve with your work? Where is their attention? How do they consume information? What is their current perception of you?
  • How do you bring value: What value are you bringing to your audience? Why should they pay attention to you? What about your product or service is meaningful to them?
  • What do you want to say: What message will matter most to the people you serve? What promise can you make and keep about your product or service?

Take time to work through these questions. Your answers will be the foundation of a good brand strategy. For example: Doing some research to understand how your potential customers consume information will help you get clarity about which channels to use. Is social media a waste of time (probably not)? Should you buy digital ads on the local newspaper website?

Take action now!

Once you’ve explored some of the fundamentals of brand strategy, it’s time to get moving! Remember, 2020 is the year of YOUR brand. What will you do to influence people’s perceptions of you and your work? Here are a few ideas to get you started.

  • Content on social platforms: Create simple, unique content and give it away through your social channels. Bring value to your potential customers and eventually they’ll become ACTUAL customers.
  • Create a lead magnet: Write an e-book about best practices in your potential customers’ industry. Give it away in exchange for their email address.
  • Public speaking: Create a “talk” that you can give about your business philosophy, company culture, or lessons learned. Pitch your talk to local chambers, professional groups, etc

Remember, brand is perception. How your potential customers think about you vs. your competition can make all the difference – for better or worse. Make a promise to yourself in 2020 to get clear about who you really are, what you do, and why it matters. This is the beginning of a solid brand strategy.

If you’re ready to make 2020 the year of YOUR brand, we would love to help you take the next step!