brand development | Force 5
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brand development

Pent Up

... consumers have been holding back on their spending like a corralled stallion and now they are finally going to let that stud burst out of its pen in a money-spending whirlwind of hooves and mane.

South Bend needs Rebranding

So much has been said about South Bend since it showed up on the "List of Dying Cities." A city much like ours in many ways, Grand Rapids, (also on the list…) put together an incredible video in response. I have lived in South Bend most of my life and I spent 4 years in Grand Rapids attending art school, so I know both cities well.

Be careful delivering that brand!

I have to say I have a love-hate relationship with Jimmy John's. I love the sandwiches, they are good and freaky fast. The thing I am not so enamored with is walking into the restaurant and having the majority of the folks working behind the counter yell "HELLO" at me. Most don't even look up, it feels more like a pavlovian response to someone walking in the door rather than anyone really caring that I am there or not. The girl at the counter today didn't even look at me when she was taking my order.

Friend us on Facebook!

Any marketer targeting affluent consumers needs to know not only where to reach that audience, but what appeals to them. Affluents need to see a consistent message that makes following a brand meaningful for self-expression, just like when buying a brand in real life.
But I don’t think this idea just applies to the affluent—It’s the Brand ambassador we all want to be our friend. The person who “likes” us because of our brand-our quality, our customer service, our distinction in the marketplace.

Web of One

Is the filtering and data mining on the Internet good for you?

Touchy Feely

But I have to be honest with you; there’s something that’s just not been quite right with my new iPhone 4.

Happy Birthday Coca-Cola

Happy Birthday Coca- Cola.  You're 125 years old and according to companies like Interbrand, and other brand valuation entities, you remain in the top 10 of all  brands, having built

Private-Label Growth. Here to Stay?

I recently read an article in Marketing Daily, about the growth in private-label products. No surprise there, right? The figures were pretty compelling with consumers saving 33% off their grocery bills by purchasing all private-label products. I have followed the trend, trying more private-label products than I have in the past. While I haven’t gone all private-label, I have more private-label in my basket now than big brand names.

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