marketing | Force 5
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marketing

Choices, choices....

The psychology of choice - can too many choices actually deter consumers from making the buying decision?

The Power of Fear

I was watching the local news with my wife one evening and was struck by a story of a home invasion in a neighborhood very close to where we live. The story immediately got our attention. We were concerned enough to take extra precautions and make sure exterior lights, locks and windows all were working properly. The very next day, my doorbell rang.

Print Is Here to Stay

Over the past few years, I have been hearing more and more that print is a dying medium and that it is slowly being replaced by advances in digital technology. Companies such as Google and Toshiba have launched national campaigns to go paperless by switching to digital means of marketing communication and recent studies in print advertising have shown that current revenues are at their all time lowest. But does that mean print will one day be a “dead” medium? Far from it...

Fried Food on a Stick-It's Fair Time!

For the last 10 years or so, we’ve been pleased to work with the Elkhart County (Indiana) Fair’s Marketing department and their Grandstand entertainment selections for the year.
If you don’t know about this fair, you should. It’s one of the best in the country!

Shall we play a game?

A couple of weeks ago I updated the Weather Channel app on my Android phone and was presented with the opportunity to sign up for a program called mPoints. Using this system I can earn "badges" and "points" that can be redeemed for gift cards or merchandise. This got me thinking about how much Gamification has become part of the everyday life.

Absolutely No Cursing!

I love local. It’s the heart and soul of a community, our neighborhoods, and our social circles.  The term brick and mortar actually means something to me. Now, I am not that person who doesn’t like a good online deal despite my local retailer, but I am that person who feels there is a happy medium.

The Ecommerce Secret Sauce

Getting the most out of your online store is paramount. There’s a good chance your online store exists to actually make money. The trick is to get the most from your visitors by knowing what it takes to get your visitors to return. One essential ingredient in creating a “sticky” online store: Engagement.

ICE Michiana adds three hospitals!

Force 5 is proud to announce to we have added three more hospitals to the ICE Michiana app! This expands the coverage of the smartphone application beyond St. Joseph County and now includes ER facilities in Elkhart, Fulton, and Starke Counties.

Second Screens

Seventy to Eighty percent of those who watch TV, also are watching a "second screen" during the same time. That second screen is a smartphone, Ipad, or laptop. And what are we doing? We're checking email, surfing the web, and looking up material that has to do with the show we're watching! This weekend will be no exception.

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