The use of smart phones to scan barcodes (1D, 2D, QR) is happening now with growth rates hitting over 800% from a year ago according to the latest report from ScanLife. Some highlights I found interesting:
- The most popular 2D bar code campaign was for Film. Codes were placed primarily outdoor and online.
- Beverages are amongs the items most scanned. Books are on the rise.
- The largest group of scanners are age 25-34 and comprise 27% of the mix; 35-44 year-olds are second at 22%.
- The recent income range of users has fallen slightly, suggesting greater adoption by younger individuals.
These statistics suggest that the time to incorporate a QR Codes into your marketing strategy is now and Force 5 has the experience and capacity to help. Give us a call.
