• Left Brains.

  • Right Brains.

  • Brand Soul.


September 17, 2009 - 8:00am - Posted by dmorgan - news, press-release - 0 Comments

Force 5 presented to the Michiana Chapter of the National Tooling and Machining Association last week. The Presentation was on "Brand Development in new Economy." Vice President of Force 5, David Morgan gave the presentation while President Deb DeFreeuw and Director of Client Development Andrew Fletcher led the discussions.

September 14, 2009 - 9:19am - Posted by dmorgan - business - 0 Comments

"Made in America" has a brand equity-especially in these economic times

September 9, 2009 - 1:42pm - Posted by ddefreeuw - - 0 Comments

-Deb DeFreeuw, Certified Brand Strategist, Force 5

The title of this article seems to have mutually exclusive terms – “Buying” and “Friends”

An article in Advertising Age September 4, 2009 reported on a company offering to sell you friends for your  Facebook and Twitter Account.  Amazing!

The Brisbane-based firm, USocial, offered this week to sell Facebook users 1,000 friends for 177 dollars and 5,000 friends -- the limit imposed by Facebook on a standard profile account -- for 654 dollars.

August 18, 2009 - 8:00am - Posted by dmorgan - news - 0 Comments

Force 5 was featured in the South Bend Tribune Business Weekly. To read the complete article click below.

Treasure hunt - Companies should search deeply in quest to develop their brand, South Bend Tribune Business Weekly

July 30, 2009 - 11:38am - Posted by dmorgan - brand development - 0 Comments

Here are some great branding book--varying opinions, but overall good info, and lots of case studies!

July 29, 2009 - 7:45am - Posted by dmorgan - business - 0 Comments

You don't have to be as bold as Kellogg or as daring as Steve Jobs. But don't use the long shadow of the economic crisis as an excuse to downsize your dreams or stop taking chances. The challenge for leaders in every field is to emerge from turbulent times with closer connections to their customers, with more energy and creativity from their people, and with greater distance between them and their rivals.

June 5, 2009 - 7:50am - Posted by dmorgan - business - 0 Comments

Reduced Advertising in a recession Negatively impacts Consumer Perception

May 20, 2009 - 1:15pm - Posted by dmorgan - business - 0 Comments

There's a lot of talk about Brand, Branding, and Brand Development. Its all important, and its all straightforward. The problem with most companies in regards to branding is that they haven't taken time to understand the differences and more importantly, why they need to develop their brand.

April 20, 2009 - 7:44pm - Posted by force5 - technology - 0 Comments

As a website owner it’s important to understand website analytics. How many people are going to your website? Are they reading what you have to say? Are they buying your products? There is only one way to know. Good site analytics. The problem is there are so many statistics available sorting through these numbers can be a daunting task. Below, I’ve provided some basic analytic information to help you decipher this numerical nightmare.

April 20, 2009 - 5:15pm - Posted by dmorgan - business - 0 Comments

Marketing studies in the 20’s-40’s-50’s and 60’s shown that during recessions, almost without exception sales and profits dropped off at companies that cut back on advertising. But here’s the catch--The studies also revealed that after the recessions ended, those companies continued to lag behind the ones that had maintained their advertising budgets. Don't be timid in down times.