By Bob Earley
So, now that you have a fair understanding between traditional and digital advertising solutions, now comes programmatic or OTT advertising. What is OTT you ask? Is it the newest and greatest thing since “sliced bread” for advertisers?”
OTT simply means Over The Top. What does that mean? With more and more people choosing to cut the cable (and satellite) cord to watch TV shows and movies, they are moving towards streaming content.
EVENT POSTPONED TO OCT. 18TH DUE TO RAIN ON THE 11TH!!
Here at Force 5, we value the importance of community…especially when it involves great food! That's why we're inviting some of the areas hottest food trucks to take over our parking lot for a fun lunchtime event we call Force 5 Food Truck Friday - now in it's third year!
Force 5 has announced the hiring of Bob Earley, as Director of Client Services. With the continued revenue and client growth Force 5 has experienced since its inception, owners Deb DeFreeuw and David Morgan have taken the necessary steps to further foster client relationships for which they have been widely recognized.
It doesn't matter where, what country, which state, what city – creativity is everywhere. As a rising senior at the University of Notre Dame, pursuing a BA in Visual Communication Design, I thought I already knew and believed this. With my marketing and design internship at Force 5 coming to a close, I reflect back on the summer and realize that this experience has helped me fully recognize that truth.
Congratulations to the North Liberty Elementary robotics teams "BlueTech" and "RoboRingMaster" for both their fantastic efforts at the Indiana State Robotics competition at Lucas Oil Stadium. Both will be headed to the VEX Robotics World Competition in Louisville, KY on April 25-28.
Have you ever had one of those random, serendipitous experiences that seems to come out of nowhere and then turns out to be really amazing? That’s how my summer internship at Force 5 was.
You’ve probably heard it before. KISS. Keep It Simple Stupid. I think I heard it in my high school art classes at least 20 times. Michael Scott in The Office even gives that advice to his employees. But don’t let it hurt your feelings, like Dwight, it’s not an insult, just good advice. The ability to pare a subject down, without losing quality or important content can prove to be a challenging task, but it is well worth the effort. Simplicity allows for users of the content to understand it much better, which is very important. Less content is more legible and interesting. Less is more.
Our agency has been welcoming our furry counterparts into the office since, well… ever. We really love our dogs. But our dog-friendly atmosphere has more benefits than just being able to spend all day with our best friends. About 20% of U.S. businesses allow pets in the workplace, and have been reaping the benefits just like us.
A webcam was recently installed at the Notre Dame Linked Experimental Ecosystem Facility (ND-LEEF) at St. Patrick's County Park after two bald eagles took over an existing red-tailed hawk nest. This is clearly an attempt by the eagles to break into the avian reality tv market and compete with South Bend's Peregrine Falcons.
Force 5’s arsenal of tools that we use to plan, build and measure websites expands daily. It’s the nature of the industry - growing and adapting to the industry as needed. One such tool is growing to be an essential part of our web offering; the CMS or Content Management System. We have implemented numerous CMS sites on the web within the last year and in doing so, learned to appreciate some of the benefits that using a CMS framework has to offer. Our top reasons are not only help our clients, but help our development efficiency as well.
