March 3 marks the day that President Herbert Hoover signed a congressional act making “The Star-Spangled Banner” the official national anthem of the United States, but that might not have happened if Francis Scott Key hadn’t practiced certain social media marketing principles that helped increase the song's popularity.
SplashData.com has announced its annual list of the 25 most common passwords found on the Internet – thus making them the "Worst Passwords" that will expose anybody to being hacked or having their identities stolen. In its fourth annual report, compiled from more than 3.3 million leaked passwords during the year, "123456"and "password" continue to hold the top two spots that they have held each year since the first list in 2011. Other passwords in the top 10 include "qwerty," "dragon," and "football."
Google AdWords Tips That I Learned from Pheasant Hunting (Instead of writing my work blog post last weekend)
The 100th anniversary of the ending of WWI is widely celebrated and recognized today. Marketing for various charity organizations’ coffers, the United Kingdom had a giant 900,000-strong ceramic poppy sale and display, for the climactic day of remembrance. NPR (and a few Brit Facebook friends) informed me about this amazing effort to both encourage charitable giving AND to recognize the ultimate sacrifice so many made and provide closure and legacy-building in families who lost their loved ones.
I listened to an interesting NPR piece about the brain's preference for repeating music themes earlier this week. 'Play It Again And Again, Sam' by Alix Spiegel, mentioned the “mere exposure effect.” Then I saw "mere exposure effect" again in a blog 'The Popcorn Effect: When Do Brand Ads Fail?', thanks to my neuroscience marketing friend, blogger Roger Dooley.
We're really happy to announce the addition of Beth North as our new director of business development. Beth has been a long time friend and client, and we're very pleased to have her on our team!
Google’s doodle is celebrating the birth of Raymond Loewy, a french-born industrial designer. Although Loewy is best know for his involvement in designing the Coca-Cola bottle and locamotives for the Pennsylvania Railroad Company, Force 5 wanted to recognize Loewy for his relationship with the Studebaker Automobile Company, a South Bend landmark.
As a creative agency we are always investigating new ways of doing things and because we deal regularly with "bleeding edge" technology in those creative endeavors, it is more important than ever to stay one step ahead. One of these new ideas is the use of "style tiles" in the web design process. You start with the most important step - LISTENING, thankfully that will never go out of style! Asking the client about their visual preference for the site - clean, modern, cool, etc. and then taking into account their brand, and the story they want to tell you create style tile options.
South Bend, IN - Force 5, a next generation brand development and marketing communications firm, has been named the fifteenth best iPad app development company by bestwebdesignagencies.com for October 2013.
As the winner of the 2012 Force 4 Good contest, Heartland was entitled to 50 hours of marketing effort. But first, we needed to determine where to focus our efforts. Force 5 met with Heartland to discuss current needs and marketing obstacles within the organization. As a result, Force 5 developed a logo and web site to assist with how they conducted their efforts.