The team at Force 5 shares their thoughts on signs that your business might need a new website.
A Halloween post with downloadable pumpkin stencils of the Force 5 team.
According to a recent study by HubShout, 94% of people use a mobile phone to search for local businesses. So what information are they looking for when they get to your website?
In a recent Facebook post, colleague Marty Heirty took us back in time to remember or learn about the famous confrontation between Muhammad (formerly known at Cassius Clay) Ali and George (before the grill) Foreman.
Happy Halloween for the team at Force 5. If still need to carve pumpkins for the holiday, please feel free to use any of these Force 5 stencils for your design.
Do you need a new website? I surveyed the team here at Force 5, asking them each for 2 or 3 signs that someone might need to update their web presence. Some of their responses are based on functionality, some on user experience, and some on overall look-and-feel, but here are their answers:
When I read about the 50th anniversary of President Lyndon B. Johnson signing the Highway Beautification Act, which was intended to limit billboards and other forms of outdoor advertising along federal highways, it reminded me of the iconic Mail Pouch Tobacco barns.
Our Little Free Library has been in front of the Force 5 offices for about two months now. Our library is one of over 20,000 registered Little Free Libraries in over 70 countries. The response in the neighborhood has been very positive, and there is always a new selection of books that have been left by the neighbors. (Note: we always seem to run out of children's books. If you have any unused kids books around the house, please feel free to drop them off at our office so we can put them back into circulation for more kids to enjoy.)
I recently wrote a post about the importance of having a mobile-friendly website. I have created a dashboard in Google Analytics to see how your mobile traffic stacks up against your desktop traffic. If your mobile traffic doesn't fare well against your desktop traffic, you might need to look at making the website more responsive.
According to a recent study, mobile device usage is significantly higher than desktop usage, with people viewing 51% of the content on mobile versus only 42% on desktop/laptop. (Five years ago, it was 12.5% mobile vs. 75% desktop/laptop).
The Creative Group released results from a survey they conducted with advertising and marketing executives. The national study was based on 400 telephone interviews -- 200 with advertising executives randomly selected from agencies with 20 or more employees and 200 with marketing executives randomly selected from companies with 100 or more employees.
