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October 24, 2013 - 2:52pm - Posted by ddefreeuw - uncategorized - 0 Comments

As a creative agency we are always investigating new ways of doing things and because we deal regularly with "bleeding edge" technology in those creative endeavors, it is more important than ever to stay one step ahead. One of these new ideas is the use of "style tiles" in the web design process. You start with the most important step - LISTENING, thankfully that will never go out of style! Asking the client about their visual preference for the site - clean, modern, cool, etc. and then taking into account their brand, and the story they want to tell you create style tile options.

October 15, 2013 - 5:11pm - Posted by force5 - Force 5, press-release - 0 Comments

South Bend, IN - Force 5, a next generation brand development and marketing communications firm, has been named the fifteenth best iPad app development company by bestwebdesignagencies.com for October 2013.

September 27, 2013 - 4:57pm - Posted by nmcelwrath - news - 0 Comments

Heartland Small Animal Rescue

2012 Force 4 Good Award Winner Project

As the winner of the 2012 Force 4 Good contest, Heartland was entitled to 50 hours of marketing effort. But first, we needed to determine where to focus our efforts. Force 5 met with Heartland to discuss current needs and marketing obstacles within the organization. As a result, Force 5 developed a logo and web site to assist with how they conducted their efforts.

September 18, 2013 - 9:40am - Posted by ddefreeuw - brand development, business - 0 Comments

I was reading Marketing Daily this morning and the first paragraph struck me, "The recommendations people make to their friends and family carry more weight than the messages companies put out on their own behalf." The article is about the importance of "word of mouth" which always brings me back to the importance of creating Brand Evangelists and paying attention to the touchpoints within your organization. Brand Evangelists are on board with the message and promise of the company and how that translates to the customer.

September 10, 2013 - 9:49am - Posted by ddefreeuw - news - 0 Comments

Calling all Non-Profit organizations (NPOs) located in St. Joseph County! Nominations are now open for our Force for Good contest. You could win $5,000.00 in brand development and marketing communication services.

September 3, 2013 - 4:16pm - Posted by ddefreeuw - brand development, business, marketing - 0 Comments

A restaurant with no sign, no website? Really, these days how do they survive??

August 28, 2013 - 12:03pm - Posted by Christian - life - 0 Comments

This time of year kids all across the country are heading back to school. One of the changes that many students are encountering is the shift away from printed textbooks to digital media. For example, the New Prairie school distract in New Carlisle, Indiana is giving all students iPads to replace textbooks. Other schools are giving their students laptop computers to replace traditional materials.

August 14, 2013 - 2:32pm - Posted by ddefreeuw - business, marketing - 0 Comments

The psychology of choice - can too many choices actually deter consumers from making the buying decision?

August 1, 2013 - 12:02pm - Posted by nmcelwrath - marketing - 0 Comments

I was watching the local news with my wife one evening and was struck by a story of a home invasion in a neighborhood very close to where we live. The story immediately got our attention. We were concerned enough to take extra precautions and make sure exterior lights, locks and windows all were working properly. The very next day, my doorbell rang.

July 24, 2013 - 2:23pm - Posted by agreene - marketing - 0 Comments

Over the past few years, I have been hearing more and more that print is a dying medium and that it is slowly being replaced by advances in digital technology. Companies such as Google and Toshiba have launched national campaigns to go paperless by switching to digital means of marketing communication and recent studies in print advertising have shown that current revenues are at their all time lowest. But does that mean print will one day be a “dead” medium? Far from it...