Welcome to force 5 Basecamp

About Our Journey


Force 5 is a brand development and marketing communications firm with unmatched expertise in technology, brand development and creative execution. Our highly-creative culture produces insightful brand expressions, effective communication strategies and award-winning marketing programs. We are the only agency in the area and one of only 30 in the entire nation that has Certified Brand Strategists on staff.

We set up camp in a Frank Lloyd Wright-inspired building where the St. Joe River flows right outside our front door and nature inspires the interior landscape. We hope you’ll stop by for Food Truck Friday, afternoon popcorn or to visit our office dogs. Connect with us on social media because smoke signals are a far less reliable notification system.

Navigating True North

Navigating True North

While tools, trails and trends may change over the years, we remain committed to the following principles that guide all we do. They act as our compass, keeping us pointed and moving in the right direction:

BE HONEST

Always do the next right thing, even if it isn't easy.

BE RESPECTFUL

Respect yourself, others and our planet.

BE OPEN

Remain open to new ideas and viewpoints. Listen to understand.

BE INSPIRED

Seek to do better, be better and inspire others along the way.

BE PRESENT

Care for others and our community through active engagement and participation.

Meet YOur Guides


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Deb DeFreeuw

President - Brand Certified
Artsy Creative
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David Morgan

Brand Guy
Dog Wrangler
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Christian Mattix

Director of Technology
Anachronism Collector

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Beth North

Director of Business Development
People/Idea Connector

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Nicole Nusbaum

Media Coordinator
Super Assistant

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Jim Ragosta

Digital Media Specialist
Star Wars UberFan

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Dan Vukmirovich

Director of Creative Strategy
Rad 80s Rocker

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PABLO

Mischief Maker
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Pixie

Roost Watcher
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Sophie

Professional Napper