Writings from Force 5 Basecamp

12/13/22

As we’ve reached the second half of the year, the major social media platforms have all experienced significant drops. The reasons why are multi-faceted: Granular ad targeting has become more challenging with tightened security and privacy concerns. One of the most significant developments here has been Apple’s iOS advertising identifiers now requiring an opt-in. This means that users must explicitly

11/01/22

When it comes to building a website, one of the first decisions to make is what platform to build it on. You could have a developer hardcode your entire website for you. But that is a short-sighted business decision. As soon as that developer moves on or the contract ends, you’re going to find updating your website to be a

06/29/22

Have you ever gotten an email like this? Or, perhaps a better question, have you been doing this to your customers? It’s okay, we’ve all been there, and in today’s Marketing Minute, I’ll share with you how drip campaigns can help you avoid email overload. What is a Drip Campaign? If we dump all the information a customer could possibly

06/14/22

It’s no fad. Sustainable marketing is here to stay, and big businesses are starting to take notice. With recent studies showing that 79% of consumers change their purchase preferences based on a company’s “social responsibility, inclusiveness, and environmental impact,” the opportunity is vast. But what is sustainable marketing? Let’s start by taking a look at what we mean by sustainability.

05/24/22

On Earth Day this year, the Force 5 team worked together to walk along the St. Joseph River near our building picking up trash along the walkway. We found all sorts of things—including face masks, a piece of a car bumper, and even a ladder. However, nothing was more prevalent than single-use plastic. From wrappers to straws to grocery store

05/12/22

When we think about sustainability, there are many ways to make an impact. We could take less from the environment or reduce our dependence on non-renewable resources. But that’s only half of the opportunity. The other important part of sustainable practice is to ensure that the resources we do use aren’t simply waste products after we are finished with them.

05/09/22

Do you wish you could be more responsive and personalized in your communications? Wish you could figure out the right sequence of content that’s just right for a buyer and then “set it and forget it.” It may sound like fantasy, but marketing automation here, and easier to get started than you might think. If you’ve ever been curious about