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Monthly Archives: October 2009


One of the most common questions that gets asked when starting out with ASP.NET Master Pages is how to add page specific keywords & descriptions.

For those not familiar with ASP.NET and/or Master Pages is that while using Master Pages the normal HTML tags including META tags are not part of individual pages. The individual ASP.NET pages only refer to content areas called, content place holders. The advantage of using Master Pages is that your site HTML template gets referenced in one area so you are able to make site wide changes to the Master Page instead of making the same changes to every individual web page within the site.

So to add either keywords or a description to your individual page you will need to create an HtmlMeta object as show below.

/* how to code */
protected void Page_Load(object sender, EventArgs e)
    // variables
    String sKeywords = String.Empty;
    String sDescription = String.Empty;

    // page keywords
    sKeywords = “Place your page keywords and phrases here.”;

    // page description
    sDescription = “Place your page description here.”;

    // meta tag keywords
    HtmlMeta mKeywords = new HtmlMeta();
    mKeywords.Name = “keywords”;
    mKeywords.Content = sKeywords;

    // meta tag description
    HtmlMeta mDescription = new HtmlMeta();
    mDescription.Name = “description”;
    mDescription.Content = sDescription;

Force 5 presents to the "Networking and all that Jazz!"

Posted on October 15, 2009 by dmorgan

Force 5 presented to the "Networking and All that Jazz Expo" in South Bend, Indiana. David Morgan, Certified Brand Strategist, gave a presentation on Brand Development and Director of Client Development Andrew Fletcher presented a workshop on Surviving and Thriving in Today's economy.

David's presentation was entitled "Who Are You? What Do You Do? Why Does it Matter?"

Brand Development for any company is important in today's market as each of us strives to find that distinction that makes our company unique. If we are entering new markets our brand is especially important as we introduce ourselves to new clients and industries. David introduced the concepts of brand development and branding, a typical branding process, and how developing a brand for your company will provide direction for marketing, business planning, and growth.

The presentation centered around how Brand Development can help a company focus their business strategy and align it with their brand, using their resources in the best possible way and for the most benefit.

Andrew's presentation, titled "Survive or Thrive?" wrapped up the day of socializing and networking with a powerful talk on thriving in any economy. He focused on what you can do instantly to take your next step personally and/or in your business.

Presentations from Force are also available for other organizations. Interested parties should contact Andrew Fletcher at Force 5 for more information (Andrew@DiscoverForce5.com) or by calling 574-234-2060.

About Force 5

Force 5 is a next generation brand development and marketing communication firm located in South Bend, IN. Force 5 is only certified Brand Development Agency in the Region, and one of only 30 in the country. For more information, contact Andrew Fletcher at 574-234-2060 or Andrew@DiscoverForce5.com


Tips for Creating your Company’s Facebook Presence

Posted on October 6, 2009 by force5

Facebook isn’t just for keeping up with old friends and family, sharing photos, and finding lost classmates. With over 125 million users worldwide your business can benefit greatly from this social networking giant.

Mari Smith, Facebook for business guru, and author of 10 Reasons to Use Facebook for Business, has stated that millions more will join Facebook in the coming months and years, and the vast majority will use Facebook primarily for business purposes.

So you agree that your company needs a Facebook presence, but you have no idea how to get started. Setting up a business page on Facebook can be a little confusing. So I’ve created the following list of tasks to walk you through the process.

1. Create a personal Facebook account. Business pages are created, accessed and managed from within your personal account.

2. Create your business page. This is actually a very easy. The registration process gathers all the necessary information to get started i.e. business name, description, mission, products etc.

3. Become a fan of your business page. You need to be your business first fan. Without a fan your page will not be seen when a search is performed.

4. Now get social!

a. Link your Facebook page to your website.
b. Link your blog to your Facebook page.
c. Invite people to become a fan of your page.
d. Search out related businesses and become a fan of their pages.
e. Finally, communicate.

i. The more valuable information you post on your business page the more likely you are to be found.

Creating your business page is only the first step. Now you have to make sure your page is accessible and populated with relative content. Following the items in step four above is a great place to start. With access to millions of users daily Facebook could become an invaluable marketing tool for your business.


Ride The Google Wave

Posted on October 1, 2009 by nmcelwrath

Working in a team environment can be an inspiring experience. However, an efficient team workflow doesn't just form itself. An organized system and rich toolset are often a few ingredients in a well-oiled team workflow machine.

One of those ingredients may be named Google Wave.

Google this week is rolling out a developer preview of it's new product called Google Wave. Google's Wave is touted as "an online tool for real-time communication and collaboration". We are used to using the traditional email method; a one way, non real time, "send and wait" approach to sending electronic messages. This method has been left relatively unchanged for 40 years since its invention.

What does this mean for you? Google says it depends on how you use it.

Google Wave shines in communication and collaboration - in real time with an audience of your choosing. For instance, say your team needs to come up with a script for a new 30 second spot for a client. One person initiates the document creation and invites team members to add their feedback or changes. The document can be edited by multiple people at the same time and you can watch the changes in real time. You even have the option to see the changes chronologically and play them back in the order they were created. Another feature worth pointing out is the realtime language translation that is possible in Google Wave. For example, this enables real time communication with a French customer who does not speak English through a chat-like interface.

The extensibility of Google Wave was clearly a priority from the beginning. What this means is developers can write extensions for Google Wave to take advantage of the Wave technology, and use it with your team workflow.

What has me excited about this new technology is the possibilities that are presented for a team to streamline its workflow. With new Wave extensions, open usage for businesses to use in their unique workflow, integration with other technologies, I am very excited for the very near future and can't wait to find our own usage for Google Wave, right here at Force 5.