• Left Brains.

  • Right Brains.

  • Brand Soul.

Monthly Archives: September 2011


10 Quick Facts You Should Know About Consumer Behavior on Facebook

This study is from CMB Consumer Pulse and Constant Contact and focusing on consumer behavior on Facebook. It was just published this week, and reveals some very interesting factoids. As Marketers, we realize that Facebook is among many social media tactics that should be part of your marketing strategy. However, some of these facts show that getting folks to interact with you-to become friends of your page-creates brand ambassadors that propel your brand to new heights. Look at the stats below and see if you agree. Are you more likely to recommend a brand that you have become a fan? I think I am.

One of the most revealing stats to me is that 76% of people have never un-liked a brand. I can see that if a customer is extremely un-happy with a recent transaction, they might do that – but for the most part, people that become fans are brand ambassadors from day one.

How’s your fan base? What are you doing to take care of your ambassadors? Take a look at the stats below, and see if you agree. If you need help with integrating social media into your marketing strategy, Force 5 can help. Give us a call.

* 52% of Americans over 18 spend at least one hour a week on Facebook
* 58% of users “like” a brand because they are a customer
* People interact with their favorite brands on Facebook far more than other social networks
* Engagement is real: 78% of people who “like” brands on Facebook like fewer than 10 brands
* Most fans “interact” with brands, primarily through reading brand’s posts and newsfeeds
* 76% of people have never “un-liked” a brand
* 56% of fans say they’re more likely to recommend a brand to a friend after becoming a fan
* 51% of fans say they’re more likely to buy a product since becoming a fan
* 45% of Facebook users’ time is spent in the newsfeed
* 69% of Facebook users want to hear from some brands more than others

Here's the study:


2011 Winner of A Force for Good

Posted on September 12, 2011 by jstratton

The winner of the 2011 A Force for Good non-profit awareness contest is "St. Joseph County Bridges Out of Poverty."  The winner was chosen by an outside selection committee made up local marketing professionals.  The decision was difficult due to the wide range of highly qualified Non-profit finalists.  Congratulations SJC Bridges! And a huge thank you to all our judges and voters.

"The St. Joseph County Bridges Out of Poverty Initiative (SJC Bridges) provides an innovative community wide approach to seek solutions to break the cycle of poverty.  SJC Bridges puts concepts, tools, and relationships in the hands of people in poverty. With our partner organizations, more than 400 people graduated from a 15-week GETTING AHEAD workshop where participants make a plan to move to self-sufficiency. We’ve developed innovative programs that support graduates to take the next steps through employment, gaining financial knowledge and resources, and building social capital and relationships with community allies. We have also educated more than 1500 employers, educators, social workers and other professionals and concerned individuals and provided avenues to get involved. SJC Bridges is changing lives, impacting organizations and advocating for community investment. We are a national model supporting and inspiring other communities in the region and across the country." - Bonnie Bazata, Executive Director

Again, thank you to all that participated!  The Team at Force 5 is committed to doing good work for people who do good works.  A Force for Good is an annual contest that will continue to grow.  Please share your comments and be sure to let us know if you became more aware about any of our 19 nominees because of this contest.