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Monthly Archives: October 2013


Our "Style Tiles" Experiment

Posted on October 24, 2013 by ddefreeuw

As a creative agency we are always investigating new ways of doing things and because we deal regularly with "bleeding edge" technology in those creative endeavors, it is more important than ever to stay one step ahead. One of these new ideas is the use of "style tiles" in the web design process. You start with the most important step - LISTENING, thankfully that will never go out of style! Asking the client about their visual preference for the site - clean, modern, cool, etc. and then taking into account their brand, and the story they want to tell you create style tile options.

Style tiles are somewhere between a traditional mood board and a full mock up. The best analogy I came across during my research was that they are similar to the boards that interior designers use - with swatches of fabric, chips of paint, maybe a photo or two of furniture. The interior designer doesn't show up with a fully designed room without this first step.

So we decided to give style tiles a try with our next project. Honestly, I wasn't sure about it, was it just an "extra step" and would it really provide direction that would help the full mockup process more smoothly? There were a few templates out there with suggested elements to include in style tiles - we customized one for our use. Included in our style tiles were: Suggested fonts for headlines, subheads and body copy; a color palette, including photos which provided the inspiration for our choices; adjectives used to describe the personality of the site; and finally possible background/design elements. We left out specific button design options because we felt that it was too restrictive and couldn't really be determined until we got into the full mockup stage.

How did it go? So far, I would call it a success! The client was able to select between two style tile options giving us great direction to take into the full mockup stage. We're in full mockup stage now, we'll keep you posted.


Force 5, South Bend, IN - a next generation brand development and marketing communications firm, has been named the fifteenth best iPad app development company by bestwebdesignagencies.com for October 2013. 

South Bend, IN - Force 5, a next generation brand development and marketing communications firm, has been announced as the fifteenth best iPad app development company by bestwebdesignagencies.com for the month of October 2013.

“We are very pleased with this recognition.” said Deb DeFreeuw, President of Force 5. “Offering our clients new and effective tools for sales and marketing is always one of our goals. We pride ourselves in thinking through the development process while keeping the client’s objectives in mind. Being recognized for providing high quality applications validates our commitment to quality.”

bestwebdesignagencies.com has listed Force 5 in the rankings of the best iPad app development companies due to their exceptional performance during the proprietary evaluation process. A team of researchers have spent time and resources to ensure that Force 5 provides effective iPad development solutions. Force 5 was selected for the rankings out of hundreds of companies claiming to offer iPad development as a part of their line of services. Their continued development towards improving internal processes and providing high quality iPad applications for their clients ensures their position in the rankings and in the evaluation process.

The process for researching and selecting the top services offering iPad app development services involves a thorough analysis of the primary strengths of each contesting web design agency. The five criteria of analysis associated with successful iPad app development campaigns include application acceptance, design, customer support, bug testing, and development quality. The results of the analysis process are used to establish the position of services on the ratings Force 5, based in South Bend, IN is a next generation brand development and marketing communications firm with experienced and certified account, project management, and technical staff.

Force 5 has designed IPad and IPhone apps for the medical and retail segment over the past two years. Force 5 can be contacted at http://www.discoverforce5.com http://www.bestwebdesignagencies.com is an online organizer of independent reviews and ratings. The rankings of the top mobile development agencies are released monthly to assist businesses in connecting with iPad app development agencies which feature a history of effective solutions.

Thousands of mobile development agencies are put to the test while only the absolute best agencies are featured in the rankings.