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Monthly Archives: April 2020


The Importance Of Physical AND Mental Exercise

Posted on April 20, 2020 by Jim

Working from home can be refreshing while providing a new perspective of your life. It can also be a time of mental fatigue and anxiety that are sometimes accompanied with loneliness while being sheltered. And, there are underlying conditions among many hospitalized adults during the COVID pandemic who have pre-existing mental and physical compromises. Therefore, one must be disciplined in keeping perspective and in maintaining mental and physical shape. Be aware of your mind, body and soul. Here are some suggestions for maintaining your mental and physical well-being.

According to a study by the Havard T.H. Chan School of Public Health, running for as little as 15 minutes each day, or walking an hour each day, can reduce the risk of depression by 26%. Additionally, exercise is a great way to reduce anxiety while providing a greater opportunity for better sleep, which also helps with mental outlook and energizing the body.

Mental exercise is equally important as it will help you slow down, decompress, and build your memory (and recall memory). A study done by the Proceedings of National Academy of Sciences observed that certain memory training exercises can enhance “fluid intelligence,” the ability to reason and solve new problems. 

Here are some things you might want to consider doing to improve your mental health:

  • Yoga
  • Visualization
  • Play games, like crossword puzzles, Sudoku and board games
  • Video games (as long as they require trivia, logic, reasoning)
  • Read

Don’t forget, eating healthier can also assist in mental strengthening: vegetables instead of potato chips; water/flavored water instead of soda or alcoholic beverages; fish over red meat to name a few examples. I know some of these options may not appeal to you (I’m right there with you). But, like most things, consuming these things in moderation could mean a boost in energy and mental sharpness. Enjoy.

By: Bob Earley, Director of Client Services


Posted on April 17, 2020 by f5admin

This year has certainly been an interesting one so far; a world of dichotomies. In a matter of a few months, we went from having the lowest recorded unemployment rate to having over 22 million people filing for unemployment. We are all experiencing the devastating effect of the COVID outbreak. Like many, we want to continue helping our community, and we’d like to help you. One way is by offering our services to you.


Through May 2020, we want to offer one of the following services to any at-risk business who may be in need of these services:


  • - Consultation (one hour) for post COVID-marketing strategy;
  • - Or, one half hour of consultation along with preliminary website SEO analysis


Our hope is that this offer helps relieve some of the stress and burdens at-risk businesses are facing. Please don’t hesitate to reach out to us. These offers are free; no gimmicks, no strings, no promise for business down the road. Just our efforts to help build our communities by helping you build up yours. Our community is strong, and together we can get through this challenge and on our way to a robust economy. We are here for you.


For more information, or to schedule an appointment, please go to www.discoverforce5.com/contact-us.




During these challenging times, many of us are experiencing furloughs, unemployment, the juggling of our work schedules along with the schedules of students and their e-learning. On top of those challenges is wondering how do we stay in contact with our target audiences. Some experts have said people are “hunkered down” and aren’t doing anything, causing some businesses to wonder if they’ve lost touch with their target audiences. However, there’s a silver lining in the “hunkering down.”

As people work from home, they are consuming more hours of television (thru traditional mediums and streaming) and radio than ever over the past few months. Take a look at these statistics:

  • Daytime TV viewing is up 33%.
  • Cable News networks are enjoying a tremendous surge of 117% in viewership: Fox News (3.5 million prime time viewers) followed by MSNBC (1.8 million) and CNN (1 million) (source: Nielsen March 2020).
  • TV streaming is up 61% in the South Bend/Elkhart market (source: EffectTV March 20-April 5 2020).
  • 83% of adult Americans are consuming more radio since the COVID outbreak (source: Nielson, March 25 2020).

And the American consumer isn’t just working from home; they’re making purchases:

  • 69% will be shopping for food.
  • 47% will purchase gas for automobiles.
  • 40% will purchase takeout food.

..and there are many more data points.

(source: Nielsen, March 25, 2020)

So, what to do? Continue executing your marketing and advertising plans. You may want to review your media mix (your mix may also include digital search/display, YouTube, Social media) and ascertain if there’s a need to shift ad dollars. And, your messaging should stay on point: engage, educate, inspire.