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Messaging In The Year Ahead – Bring On The Empathy

2020, well, what hasn’t been said – a year we didn’t see coming, a year we can’t wait to put in the rearview mirror. Needless to say the pandemic will have a lasting impact on many aspects of our lives and in the year ahead, marketers will need to be especially conscious to approach their messaging with empathy.

Holiday 2020: What To Expect

By Jim Ragosta, Digital Media Specialist

2020 has been a whirlwind for retailers globally. COVID-19 has had a dramatic effect on purchase intent and how/where consumers want to buy goods or services. This whirlwind will definitely impact the upcoming holiday shopping season. From government regulations imposed on brick and mortar retailers to individuals following CDC guidelines to keep themselves and their families safe, expect a very different holiday experience this year. Oh and note to self, start your shopping early.

E-Commerce 2020 Expectations in Michiana

 

I know. I know. We’re all tired of hearing about the corona virus nowadays and how it’s affected all of us mentally, physically, emotionally. I’d like to take a different perspective, focusing in on E-commerce and how it’s seems to be flourishing.

 

Geotargeting PPC Campaigns & Getting Personal

Hometown Creative

It doesn't matter where, what country, which state, what city – creativity is everywhere. As a rising senior at the University of Notre Dame, pursuing a BA in Visual Communication Design, I thought I already knew and believed this. With my marketing and design internship at Force 5 coming to a close, I reflect back on the summer and realize that this experience has helped me fully recognize that truth.

Customer-Centric Website Design for Drunks, Mothers, and Everyone Else

An effective customer-centric website design requires the designer to put himself in the customer's place to build a site that is user-friendly, while providing all the information that the visitor needs.  If you find it hard to put yourself in your customer’s shoes, there are services out there that will critique the usability of your website for you.  Some, like theuserismymom.com and theuserisdrunk.com take it a step further...

Signs You Need a New Website: It Doesn’t Work on Mobile Devices / Small Screens

One sign that you might need a new website is that it doesn't look good on mobile devices.  According to a recent study, mobile device usage is significantly higher than desktop usage, with people viewing 51% of the content on mobile versus only 42% on desktop/laptop.   (Five years ago, it was 12.5% mobile vs. 75% desktop/laptop). 

Clay-Ali as a metaphor for strategic change

In a recent Facebook post, colleague Marty Heirty took us back in time to remember or learn about the famous confrontation between Muhammad (formerly known at Cassius Clay) Ali and George (before the grill) Foreman. 

How to Blow Your Chances in a Job Interview

The Creative Group released results from a survey they conducted with advertising and marketing executives.  The national study was based on 400 telephone interviews -- 200 with advertising executives randomly selected from agencies with 20 or more employees and 200 with marketing executives randomly selected from companies with 100 or more employees.

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