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marketing

Can you Insure Me from Myself?

Setup Picture – I am sitting at the Apple Genius Bar, ya I know they call it a “Bar” but not a drink in sight, working through my iPhone issues with the savvy, half shaven, twenty something, blue t-shirt wearing apple genius who is just about finished with my antenna issue. When to my surprise the next customer introduces himself to my genius with the problem of “Dude, my iPhone was only in the washer for just enough time for me to realize it wasn’t in my hands” – Yes, I am quoting his first sentence, I can’t make this up any better than reality. These folks really are geniuses of not only apple stuff but of multi-tasking, the proof is that my genius finished my issue while keeping a straight face and not laughing at the laundry dude. I have to admit that for the sake of all our Force 5 readers, I just had to stick around to hear the rest of the laundry story – You’re sitting on the edge of your office chairs, Right?

10 Quick Facts You Should Know About Consumer Behavior on Facebook

10 Quick Facts You Should Know About Consumer Behavior on Facebook

This study is from CMB Consumer Pulse and Constant Contact and focusing on consumer behavior on Facebook. It was just published this week, and reveals some very interesting factoids. As Marketers, we realize that Facebook is among many social media tactics that should be part of your marketing strategy. However, some of these facts show that getting folks to interact with you-to become friends of your page-creates brand ambassadors that propel your brand to new heights.

What's Your Voice?

We have all done it, you see a cute puppy or kitten or any kind of baby animal.  Your voice changes to that of a 4 year old as you try to talk and make this adorable creature smile – “hello little puppy”, “Your soooo cute”, you get the idea.  You’re probably saying it out loud right now as you read this – I did every time I proofed this post.  This honest voice is to be pleasant, soothing, trusting or to just share a smile.  Usually the response is great, you get a purr or a wagging tail or even some polite slobber if you’re lucky.

The SPAM Litmus Test

If you have to explain to someone why it's not SPAM then it probably is.

Pricing That Shapes Reality

So, what do you think? Does setting high expectations for customers have greater potential to increase their experience with your business or diminish it?

Too much of a good thing?

I am a red-blooded American gal and I love to find things on sale! Who doesn't? I have started to wonder, can a retail business have too many sales?

Bringing Next Generation to This Generation

Force 5 remains steadfast in its commitment to be a "next generation brand development and marketing communications firm." Determing what that next generation technology is and how to bring it to clients in an effective and practical way is the real challenge in fullfilling our commitment.

Customer Advocacy and Company Blasphemy

There’s a fine line between customer advocacy and company blasphemy. I’ve found throughout my career that sales people who understand the difference are the ones who are the most successful.

Pent Up

... consumers have been holding back on their spending like a corralled stallion and now they are finally going to let that stud burst out of its pen in a money-spending whirlwind of hooves and mane.

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