• Left Brains.

  • Right Brains.

  • Brand Soul.


Where in the world are you?

For the last week, the tech news has been reporting that Apple has secret files on the iPhone that track user location and store it on the device, without the permission of the device owner. It's unclear what the data is used for and why Apple has been collecting it in iOS products that carry a 3G antenna for nearly a year now. Microsoft and Android are doing essentially the same thing. Is this an invasion of privacy?

Mobile Health Seekers

I recently read an article in MediaPost which had some incredible stats on the mobile users consumption of health information through apps and browsers.

Scarcity, Value, and Counterfeit Facebook Likes

It appears that advertisers in an effort to gain coveted Facebook Page "Likes are offering consumers premiums (or access to content) if they will visit their page and give them their valuable "Thumb Up." Sounds like a good marketing strategy ... or does it?

DECA's local impact

Penn High School DECA Team in December 2010In the business world, preparation is key to many forms of success. Enter DECA (formerly known as Distributive Education Clubs of America). DECA aims to give high school students the skills needed to enter the workforce prepared and ready for that success.

Private-Label Growth. Here to Stay?

I recently read an article in Marketing Daily, about the growth in private-label products. No surprise there, right? The figures were pretty compelling with consumers saving 33% off their grocery bills by purchasing all private-label products. I have followed the trend, trying more private-label products than I have in the past. While I haven’t gone all private-label, I have more private-label in my basket now than big brand names.

Un-Marketing by Scott Stratten

A great video interview on Social Media Strategy.

Who's Your Audience and What's Their Word?

The latest data from Experian Hitwise shows that the number of keywords typed into search engines is declining.  Longer searches, those of 5-8 words, were down last month 3%.  As the data table shows,  1 word searches comprise a full 24% of all searches. 2 word searches are a close second. 

Mobile Barcodes are Here and Now

The use of smart phones to scan barcodes (1D, 2D, QR) is happening now with growth rates hitting over 800% from a year ago according to the latest report from ScanLife.  Some highlights I found interesting:

Is Your Mobile Website Ready for a Caveman to Use?

Mobile browsing is here and now.  With estimates that over 50% of all mobile phones sold this year will be smart, preparing your website to become an amazing internet experience on these devices can be challenging.   As mobile technology continues to evolve into tomorrow, keeping it simple today is a must.