06/05/09
Reduced Advertising in a recession Negatively impacts Consumer Perception
My Friend A.J. Fox at Ad-ology Research sent me some interesting facts that his firm conducted regarding reducing advertising during this recession—the botton line?—not such a good idea! Here are some facts from the study: Nearly half of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must
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