• Left Brains.

  • Right Brains.

  • Brand Soul.


April 14, 2020 - 2:53pm - Posted by Jim - marketing - 0 Comments

During these challenging times, many of us are experiencing furloughs, unemployment, the juggling of our work schedules along with the schedules of students and their e-learning. On top of those challenges is wondering how do we stay in contact with our target audiences. Some experts have said people are “hunkered down” and aren’t doing anything, causing some businesses to wonder if they’ve lost touch with their target audiences.

March 27, 2020 - 9:58am - Posted by Jim - - 0 Comments

March 24, 2020 - 4:11pm - Posted by Jim - press-release - 0 Comments
(South Bend, IN. Tuesday, March 24, 2020)  Force5 has launched a new website and facebook page called Force 4 Good.   The Force 4 Good web and facebook platform shares good works being done in the local community and around the country during the trying times of the Pandemic crisis. Aside from stories highlighting the good works that come out of a crisis, it will also help bring awareness to South Bend and surrounding communities to resources that provide relief for those in need. The site is www.force4good.org.
March 16, 2020 - 1:56pm - Posted by f5admin - life - 0 Comments
Being in the world of marketing communications we are abundantly aware of the huge budgets that are involved in an event like March Madness. With COVID-19 impacting everything from sports to travel to conferences and so much more – there is so much loss financially.  
March 12, 2020 - 11:16am - Posted by Nicole - - 0 Comments

40,000 search queries occur every second on average, which translates to 3.5 billion searches per day. Incredible right? And this is just from Google alone. Think about how often you search using Google each day? These searches could be as simple as:

“What kind of oil does my 2012 Camaro take,” where multiple results appear, illustrating:

February 25, 2020 - 10:54am - Posted by Matt - brand development - 0 Comments



January 29, 2020 - 9:58am - Posted by Nicole - - 0 Comments

TikTok is the latest social craze, as businesses and people alike are trying to understand the purpose of the media, as well as how to utilize it. Social Media still holds as a highly valuable medium to meet business objectives, however that doesn’t mean every business should be on every platform, popular or not. So, let’s try to answer the question, “Is TikTok right for your business?”

January 21, 2020 - 9:14am - Posted by Matt - brand development, Force 5 - 0 Comments

You probably made some resolutions this year. Some stick, some don’t. In fact, of the people who set resolutions, less than half will be successful in six months. But if you’re still going strong, way to go!

December 17, 2019 - 12:12pm - Posted by Nicole - - 0 Comments


“Hey Siri: How can I help people find my website?”

November 19, 2019 - 1:26pm - Posted by Nicole - - 0 Comments

Recently my partner, David, and I were fortunate to have the opportunity to go to New Orleans to help launch the brand we developed recently for one of our clients, Centennial Mortgage.

As a Certified Brand Strategists through the Brand Establishment, we subscribe to a specific methodology of developing brand for an organization. This is a proven and efficient process, and we’ve seen outstanding results as we help companies understand their distinction in the marketplace.