Here are some great branding book--varying opinions, but overall good info, and lots of case studies!
-
Left Brains.
-
Right Brains.
-
Brand Soul.
Here are some great branding book--varying opinions, but overall good info, and lots of case studies!
You don't have to be as bold as Kellogg or as daring as Steve Jobs. But don't use the long shadow of the economic crisis as an excuse to downsize your dreams or stop taking chances. The challenge for leaders in every field is to emerge from turbulent times with closer connections to their customers, with more energy and creativity from their people, and with greater distance between them and their rivals.
Reduced Advertising in a recession Negatively impacts Consumer Perception
There's a lot of talk about Brand, Branding, and Brand Development. Its all important, and its all straightforward. The problem with most companies in regards to branding is that they haven't taken time to understand the differences and more importantly, why they need to develop their brand.
As a website owner it’s important to understand website analytics. How many people are going to your website? Are they reading what you have to say? Are they buying your products? There is only one way to know. Good site analytics. The problem is there are so many statistics available sorting through these numbers can be a daunting task. Below, I’ve provided some basic analytic information to help you decipher this numerical nightmare.
Marketing studies in the 20’s-40’s-50’s and 60’s shown that during recessions, almost without exception sales and profits dropped off at companies that cut back on advertising. But here’s the catch--The studies also revealed that after the recessions ended, those companies continued to lag behind the ones that had maintained their advertising budgets. Don't be timid in down times.
There are some exciting things happening here at Force 5 Media. One of which, is exciting for me, since it involves self-discovery and insight for the purpose of solely helping our clients realize their goals. There is an old saying, "In order to see where you are going, you must know where you've been." This goes for not only our clients, but ourselves. We have something in common with our clients; our need and want for success.
The blogging movement is picking up speed for businesses, as they realize the benefits to them AND their customers.
From Dell committing itself to carbon neutrality to IBM’s new eco-consulting service major business has made the move to go green. This shift is not only for the big boys. Green IT solutions can also bring cost savings to small business while reducing their environmental impact. The No. 1 green IT practice is the paperless office. A paperless office is also the easiest Green IT solution to implement, and offers the greatest cost savings. The two best examples of a paperless office in action are electronic correspondence and online marketing.