Writings from Force 5 Basecamp

02/25/10

Unfortunately last year many business’s pulled back on their marketing and advertising efforts. “Well, something had to give”, a business owner told me. Unfortunately, marketing initiatives may have been the last thing he wanted to pull in a bad economy. Study after study has shown that during down times, the companies that continued marketing came back to “the black” quicker

10/06/09

Facebook isn’t just for keeping up with old friends and family, sharing photos, and finding lost classmates. With over 125 million users worldwide your business can benefit greatly from this social networking giant. Mari Smith, Facebook for business guru, and author of 10 Reasons to Use Facebook for Business, has stated that millions more will join Facebook in the coming

09/14/09

-David Morgan, Certified Brand Strategist, Force 5 American clothes are making a comeback. In the Sept. 7 issue of Brandweek, there was an artiticle about “made in the USA” clothes becoming cool again. It seems that the research shows that we are buying American made products over cheaper products. Sixty four percent of those surveyed said that buying American brands

07/30/09

Amazon.com Widgets

05/20/09

  (What you really need to know and understand about brand development) There’s a lot of talk about Brand, Branding, and Brand Development. Its all important, and its all straightforward. The problem with most companies in regards to branding is that they haven’t taken time to understand the differences and more importantly, why they need to develop their brand. Defining