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Featured image for “Reversing the Childhood Obesity Trend (is a Big Idea!)”
06/24/10

Reversing the Childhood Obesity Trend (is a Big Idea!)

As a marketer I’m always looking for inspiration, and I’m certain most of us who work in the industry would like nothing more than to conceptually develop and execute the next big idea.  Some of you might wonder what I mean – big idea seems slightly vague I assume.  In this instance I liken a big idea to something that
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Featured image for “Is Your Website Customer-Centric?”
05/21/10

Is Your Website Customer-Centric?

In case you haven’t noticed the web is changing. There is a huge movement underway toward clean, simple, user friendly websites that promote productivity and, consumer interaction. The average consumer doesn’t care how creative a design team you have or, how technically advanced your development team is. They want information. Honest, peer driven information. Whether a potential customer is at
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Featured image for “Its Springtime! – Time to dust off that Brand.”
04/22/10

Its Springtime! – Time to dust off that Brand.

With spring time comes spring cleaning. Dusting off the shelves, cleaning out the garage (still need to do that!…), and just a general wash down and clean up – it’s work, but it really feels good when you are all done! Spring is a great time of year. Finally, FINALLY, the color green returns, flowers sprout, and everyone has a
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Featured image for “I Need a New Website – Now What Do I Do?”
04/14/10

I Need a New Website – Now What Do I Do?

You finally decide your company needs a new website, but you have no idea who to call. You check the yellow pages, Google web design, ask friends and family, and you’re still overwhelmed with all the choices. Who do you call when your brother-in-laws sisters boyfriend will do the job for $500. “We Are Web Sites”, the best web shop
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Featured image for “Generating creative ideas for your brand or company”
04/05/10

Generating creative ideas for your brand or company

Lately, we’ve been busy – busy ideating that is. Ideating – which is a fancier term for brainstorming – is a core necessity or foundational step within an advertising and marketing agency’s process of generating creative ideas. In almost every case, these creative ideas deliver a need or provide a solution to a client problem.  However, good ideas don’t have
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Featured image for “The Bean Brand”
03/11/10

The Bean Brand

L.L. Bean is taking a leap into new territory! They are creating a brand extension called L.L. Bean Signature. The new line is a collection for men and women with updated styles and cuts. One of their new offerings is called the “Plain Weave Signature Suit,” and sells for just over $200.00. I have looked at the video preview on
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Featured image for “Okay…It’s Finally 2010…Now What?”
02/25/10

Okay…It’s Finally 2010…Now What?

Unfortunately last year many business’s pulled back on their marketing and advertising efforts. “Well, something had to give”, a business owner told me. Unfortunately, marketing initiatives may have been the last thing he wanted to pull in a bad economy. Study after study has shown that during down times, the companies that continued marketing came back to “the black” quicker
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Featured image for “Adobe’s Flash In The Pan?”
02/15/10

Adobe’s Flash In The Pan?

Adobe’s Flash has had a successful run the past few years. While the latest usage statistics show a slight decline, it still employs an impressive 95.89% browser install base as of Jan, 2010. Some concerns have been raised lately with Apple’s decision not to include Flash support in it’s newly announced iPad (which runs a modified version of the iPhone
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Featured image for “Top 5 marketing waves you should ride in 2010”
02/08/10

Top 5 marketing waves you should ride in 2010

If you’re a marketer in any capacity and you’re reading this post then I’m 99.9% sure you’ve also read about, or thought about, or discussed some sort of Top 10 list – goals, trends, etc. – for marketing in 2010.  Around the New Year this topic is often fodder for bloggers, trade publications, and the like.  Now that the dust
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Featured image for “Tips for Creating your Company’s Facebook Presence”
10/06/09

Tips for Creating your Company’s Facebook Presence

Facebook isn’t just for keeping up with old friends and family, sharing photos, and finding lost classmates. With over 125 million users worldwide your business can benefit greatly from this social networking giant. Mari Smith, Facebook for business guru, and author of 10 Reasons to Use Facebook for Business, has stated that millions more will join Facebook in the coming
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Featured image for “Ride The Google Wave”
10/01/09

Ride The Google Wave

Working in a team environment can be an inspiring experience. However, an efficient team workflow doesn’t just form itself. An organized system and rich toolset are often a few ingredients in a well-oiled team workflow machine. One of those ingredients may be named Google Wave. Google this week is rolling out a developer preview of it’s new product called Google Wave.
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Featured image for “An American Brand”
09/14/09

An American Brand

-David Morgan, Certified Brand Strategist, Force 5 American clothes are making a comeback. In the Sept. 7 issue of Brandweek, there was an artiticle about “made in the USA” clothes becoming cool again. It seems that the research shows that we are buying American made products over cheaper products. Sixty four percent of those surveyed said that buying American brands
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