Writings from Force 5 Basecamp

06/20/11

So much has been said about South Bend since it showed up on the “List of Dying Cities.” A city much like ours in many ways, Grand Rapids, (also on the list…) put together an incredible video in response. I have lived in South Bend most of my life and I spent 4 years in Grand Rapids attending art school,

05/27/11

It’s Memorial Day weekend so I thought I would take a picture of the Flag that flies outside our offices here at Force 5.   There is a lot happening this weekend:  Graduations, cookouts, parties and all kinds of outdoor fun.  The famed Indianapolis 500 will run this weekend too.  For many, Memorial Day marks the beginning of a great Summer. I am

05/25/11

The Twykenham Bridge is located just a half a block away from our offices at Force 5.   We’ve been watching this old bridge being renovated with great anticipation.  (Details can be found here in the South Bend Tribune.)  It’s amazing to see what a remodel can do.  With it’s new look, the bridge again inspires confidence in those who transverse it and a sense of wonder in those who view

05/13/11

  n a world where we often hear about “these kids these days” it is great to hear about those doing very well. This spring the 6th graders from Riverside Intermediate School in Plymouth, IN for scoring highest in the nation for April 2011 on the FBI-SOS Internet Safety Challenge. From the FBI-SOS Internet Safety Challenge website: The mission of

04/20/11

In the business world, preparation is key to many forms of success. Enter DECA (formerly known as Distributive Education Clubs of America). DECA aims to give high school students the skills needed to enter the workforce prepared and ready for that success. What is DECA? DECA is a global high school business organization whose main goal is to prepare emerging

01/11/11

Recently in the local news WNDU reported how the “Freedom from Smoking” program started last week. The report was based off of the Tobacco free program in St. Joseph County which is involved in helping the public stop smoking. Tobacco Free of St. Joseph County has been a client of Force 5’s for over a year now. Force 5 recently

09/13/10

As a Certified Brand Strategist here at Force 5, I am always on the look out for brand done well and brand that needs help. Both are easy to spot. I have found two examples of wonderful brand ambassadors locally and want to share them with you. The first example of a great brand ambassador is one of my favorite

10/15/09

Force 5 presented to the “Networking and All that Jazz Expo” in South Bend, Indiana. David Morgan, Certified Brand Strategist, gave a presentation on Brand Development and Director of Client Development Andrew Fletcher presented a workshop on Surviving and Thriving in Today’s economy. David’s presentation was entitled “Who Are You? What Do You Do? Why Does it Matter?” Brand Development

09/17/09

Force 5 presented to the Michiana Chapter of the National Tooling and Machining Association last week. The Presentation was on “Brand Development in new Economy.” Vice President of Force 5, David Morgan gave the presentation while President Deb DeFreeuw and Director of Client Development Andrew Fletcher led the discussions. “Brand Development for small and medium size businesses has taken on

08/18/09

Force 5 was featured in the South Bend Tribune Business Weekly. To read the complete article click below. Treasure hunt – Companies should search deeply in quest to develop their brand, South Bend Tribune Business Weekly