Elizabeth A.B. North, a.k.a. Beth, is a seasoned marketing professional with over 30 years of experience in building company and product brands and lifecycles from launch through maturity within the United States and globally. Before joining Force 5, Beth was vice president of marketing for Hygieia, Inc., based in Ann Arbor. She has also worked in marketing and management roles for Home (now NIPRO) Diagnostics in Ft. Lauderdale, and Bayer’s Diagnostics, Healthcare and Diabetes Care businesses based in Elkhart and Mishawaka. In her spare time, Beth is a golfer, a runner, aspiring author and former-hoping-to-be-active-again ice hockey player.

Fun facts about Elizabeth A.B. North

Christian Mattix, web application developer and network administrator, has a degree in computer science and a minor in English from Purdue University. Talk about left meets right brain! He interned with Microsoft and has worked with a variety of companies, including small start-ups, medical centers and Purdue University’s College of Education. Through his experience he has developed an intranet search engine for arbitrary, unstructured data types and files; a retail and marketing management program for a mid-size grocery retailer; an artificial intelligence based expert system that handles process automation and information flow; and interfaces and applications that interact with electronic medical record systems. Aside from his nerdy nature, he enjoys traveling, photography, the outdoors and spending time with his family. Interesting fact: he fenced competitively for Purdue. En garde!

Jim Ragosta (aka "The Big Ragu") is a 2018 graduate of Purdue University Northwest with a Bachelor’s Degree in Marketing and a Minor in Communications. Originally from Three Oaks, MI, he's had experience in digital marketing from working with The Acorn Theater there, and has done extensive freelance work for a healthcare/B2B ad agency in Chicago. He's also worked with many small businesses and is a Google Certified Advertiser.

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Nicole Nusbaum is the new administrative assistant (or, Super Assistant) here at Force 5. A South Bend native, she’s returned to her hometown after nearly 17 years in Los Angeles and 5 years in Chicago. As a career Executive Assistant, she spent her LA days working in the “Industry” (Entertainment, that is) for heavy-hitters such as Sony Pictures Television, William Morris Agency and CBS Television. In 2009 she migrated back to the Midwest (Chicago) to work in the Media Relations / Communications department of the corporate headquarters of MillerCoors.

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David Morgan is the executive producer, general partner and left-brain (with a touch of right brain for good measure) head honcho for Force 5. He graduated from Indiana University with a B.A. in education, majoring in radio and television, and received his master's degree from the University of Notre Dame in communication arts. Prior to starting Visions in 1986, he was director of media development for Bayer Inc. In that role, his staff of 12 was responsible for over 300 video projects, training presentations, annual reports and live events. At Visions, David was involved in the early stages of interactive training, formulating laser discs for emergency room and intensive room personnel. Visions gained a national reputation for its production of video walls for such clients as the Federal Aviation Administration. David's FAA programs were highlighted at the Paris, Farnborough and Singapore Air Shows for several years. Not too shabby, huh? After 16 years of production experience, he and Deb cooked up Force 5 and the rest is history.

Fun facts about David Morgan

Deb DeFreeuw works as creative director, a.k.a. the head right brainer and general partner, of Force 5. She graduated from the Kendall College of Art and Design with a bachelor's in fine arts/advertising. Her entrée into the ad world began at a regional agency where she held such titles as art director in traditional media and director of new media. During her 12 years there, her brainchildren included projects for Damon Corporation and Teachers Credit Union. With impressive experience under her belt, Deb set out on her own to create Wild Fire Media, specializing in electronic marketing communications. After three years, Wild Fire merged with Visions to form what is now Force 5.

Fun facts about Deb Defreeuw