marketing | Force 5
  • Left Brains.

  • Right Brains.

  • Brand Soul.

marketing

Customer Advocacy and Company Blasphemy

There’s a fine line between customer advocacy and company blasphemy. I’ve found throughout my career that sales people who understand the difference are the ones who are the most successful.

Pent Up

... consumers have been holding back on their spending like a corralled stallion and now they are finally going to let that stud burst out of its pen in a money-spending whirlwind of hooves and mane.

Social Media Trends for 2011

In a May, 2011 Report, authored by Michael Stelzner and sponsored by Social media Examiner, the 2011 Social Media Marketing Industry Report set out to uncover the "who, what, where, when and why" of social media marketing.

South Bend needs Rebranding

So much has been said about South Bend since it showed up on the "List of Dying Cities." A city much like ours in many ways, Grand Rapids, (also on the list…) put together an incredible video in response. I have lived in South Bend most of my life and I spent 4 years in Grand Rapids attending art school, so I know both cities well.

The Cost of Free

So, why are so many sales people and marketers using “free” (or ridiculously under-priced) to gain business? For me, there are only four plausible explanations:

Hey Buddy, wanna deal?

The “daily deal” industry structures their deals so that the retailer must be very careful about the deal they are getting.

Friend us on Facebook!

Any marketer targeting affluent consumers needs to know not only where to reach that audience, but what appeals to them. Affluents need to see a consistent message that makes following a brand meaningful for self-expression, just like when buying a brand in real life.
But I don’t think this idea just applies to the affluent—It’s the Brand ambassador we all want to be our friend. The person who “likes” us because of our brand-our quality, our customer service, our distinction in the marketplace.

The Value of Small + Smart

Whenever I’m asked about Force 5, one of the things I say about our company is that we are“small and smart.” Most people understand immediately ...

Tough Sell

I was at a convenience store this past weekend and saw the following sign.Sign in convenience store

So the question that immediately pops into my head is “how is it possible that “Unmatched Pleasure” and “tooth loss” appear in the same ad?”

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