Welcome to force 5 Basecamp

About Our Journey


Force 5 is a brand development and marketing communications firm with unmatched expertise in technology, brand development and creative execution. Our highly-creative culture produces insightful brand expressions, effective communication strategies and award-winning marketing programs. We are the only agency in the area and one of only 30 in the entire nation that has Certified Brand Strategists on staff.

We set up camp in a Frank Lloyd Wright-inspired building where the St. Joe River flows right outside our front door and nature inspires the interior landscape. We hope you’ll stop by for Food Truck Friday, afternoon popcorn or to visit our office dogs. Connect with us on social media because smoke signals are a far less reliable notification system.

Navigating True North

Navigating True North

While tools, trails and trends may change over the years, we remain committed to the following principles that guide all we do. They act as our compass, keeping us pointed and moving in the right direction:

BE HONEST

Always do the next right thing, even if it isn't easy.

BE RESPECTFUL

Respect yourself, others and our planet.

BE OPEN

Remain open to new ideas and viewpoints. Listen to understand.

BE INSPIRED

Seek to do better, be better and inspire others along the way.

BE PRESENT

Care for others and our community through active engagement and participation.

Meet YOur Guides


deb defreeuw

President - Brand Certified
Artsy Creative
16 Personalities Type - Advocate

Favorite Place - Acadia National Park, Maine

Favorite Animal - Dogs & Cats (tie!)

Favorite Part of Work - I love the variety! One minute you're learning about new boat technology, the next you're troubleshooting how to reach a very niche audience. At the end of the day my heart sings when we can help a client overcome a challenge.

David morgan

Brand Guy
Dog Wrangler
16 Personalities Type - Mediator

Favorite Place - Acadia National Park, Maine

Favorite Animal - Dogs

Favorite Part of Work - I am very curious, I love to learn about new technologies and ideas to share with clients to help them solve their problems!

Christian Mattix

Director of Technology
Anachronism Collector
16 Personalities Type - Mediator

Favorite Place - Seattle, WA

Favorite Animal - Dogs

Favorite Part of Work - I love that every day is a new challenge and that we get to see the impact that we make for our clients and the community at large.

Beth North

Director of Business Development
People/Idea Connector
16 Personalities Type - Campaigner

Favorite Place - Istanbul, Turkey

Favorite Animal - Giraffes

Favorite Part of Work - Helping our clients achieve their business goals and objectives is what I love doing. I like applying my varied marketing experiences across the many different kinds of businesses our clients have.

Nicole Nusbaum

Media Coordinator
Super Assistant
16 Personalities Type - Consul

Favorite Place - The Netherlands

Favorite Animal - Dogs! And my favorite dog, Pablo!

Favorite Part of Work - I like to make people's lives easier and I really LOVE supporting this amazing staff!

Jim Ragosta

Digital Media Specialist
Star Wars UberFan
16 Personalities Type - Commander

Favorite Place - Alpena, MI

Favorite Animal - Wolves

Favorite Part of Work - I enjoy getting to the root of a client's problem and figuring out ways we can address it by creating a cohesive strategy across different media. Developing a strategy and seeing it in motion can be very rewarding.

Dan Vukmirovich

Director of Creative Strategy
Rad 80s Rocker
16 Personalities Type - Campaigner

Favorite Place - Riviera Maya, Mexico

Favorite Animal - Otters

Favorite Part of Work - At heart, I LOVE solving problems with creativity. Some of my favorite clients are the ones who are willing to dream beyond what's "normal" in their industry and look for ways to set the bar higher.

dayne kramer

Associate Developer
Digital Samurai
16 Personalities Type - Mediator

Favorite Place - Kyoto, Japan

Favorite Animal - Dogs & Frogs

Favorite Part of Work - At heart, I LOVE solving problems with creativity. Some of my favorite clients are the ones who are willing to dream beyond what's "normal" in their industry and look for ways to set the bar higher.

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PABLO

Mischief Maker
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Pixie

Roost Watcher
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Sophie

Professional Napper