Writings from Force 5 Basecamp

03/27/23

AI (Artificial Intelligence)🤖 You hear about it everywhere. But how does it actually work? And how can it enhance your ability to do marketing? Find out in today’s 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗶𝗻𝘂𝘁𝗲 with Keith Sayer, Force 5’s resident techy and AI experimenter!

03/15/23

In connection with our Sustainable 4 Life initiative, we feature Otho Farrow, founder of Metropolis Greens, an urban vertical farm located in South Bend and connected to South Bend Community School Corporation’s Navarre Middle School. We’re excited to see how this model could help the next generation make sustainable, local farming a reality!

02/08/23

“It’s not about what you did. It’s about what you’re going to do next.” That’s Mike Keen’s approach to #sustainability. As a former Professor of Sociology and Sustainability Studies and now President of Thrive Michiana, Mike has been leading people to live more sustainably and embrace the triple bottom line of 𝑷𝒍𝒂𝒏𝒆𝒕, 𝑷𝒆𝒐𝒑𝒍𝒆, 𝑷𝒓𝒐𝒇𝒊𝒕. In this episode of #Sustainable4Life, Mike

02/01/23

Force 5 Joins the Battle! Being a marketing manager today can sometimes feel like playing a game where the odds are stacked against you. Luckily, help is here! Learn about the three games marketing managers face today and how you can get the power-up you need to beat them with Force 5! Remember, it’s dangerous to go alone. Contact Force

01/25/23

The city of the future is a sustainable one. That’s what Evie Bauman, South Bend’s Director of Sustainability, believes and leads her team to bring about. Today, she shares her vision for what the city could be. What does it look like to … Reduce emissions with electric vehicles, biking, and more Move to cleaner and more distributed energy, like

12/28/22

In today’s #sustainable4life episode, we welcome Paul Steury ( @paulsteury ), an environmental educator, activist, politician, and community builder. He has invested his time, energy, and passion over the years into making his home of #goshen #indiana more #sustainable. He has challenged leaders to think about how what we do today will affect the world 200 years from now. He’s also helped

12/13/22

As we’ve reached the second half of the year, the major social media platforms have all experienced significant drops. The reasons why are multi-faceted: Granular ad targeting has become more challenging with tightened security and privacy concerns. One of the most significant developments here has been Apple’s iOS advertising identifiers now requiring an opt-in. This means that users must explicitly

11/30/22

In today’s edition of Sustainable 4 Life, we welcome Pat Regan from Crossroads Solar. Pat has a unique business model where he hires formerly incarcerated individuals to give them a chance to rebuild their careers. He’s building both a more sustainable and more equitable future. Pat is a wealth of knowledge about #sustainability, #solar, and #climatechange. In this video, he

11/03/22

Have you ever visited a location, then received an advertisement from the place you just came from? Kind of creepy, right? But what if this targeting helps you avoid irrelevant ads that waste your time? And what if businesses, avoid wasting money reaching the wrong people? But how do marketers actually do this? This is called geofencing, and today, I’ll

11/01/22

When it comes to building a website, one of the first decisions to make is what platform to build it on. You could have a developer hardcode your entire website for you. But that is a short-sighted business decision. As soon as that developer moves on or the contract ends, you’re going to find updating your website to be a

08/11/22

What’s your connection to the Earth? For Sara Stewart and Unity Gardens Inc. planting, caring for, and harvesting fresh food has the power to connect us to the planet and one another.In today’s episode of #Sustainable4Life, Sara shares why the community experience of gardening is so powerful and how it builds individuals and society. Unity Gardens reconnects people to the Earth in nourishing ways.

08/04/22

Did you know that Google’s Universal Analytics (the platform most websites—likely yours, too–have been using to track traffic for more than a decade) will stop collecting data in July 2023? This means that if you have not transitioned to the new Google Analytics 4 platform, you will no longer be able to see how many people visit your website, fill