Writings from Force 5 Basecamp

Featured image for “Key Takeaways from This Year’s FOUNDER FACTORY / A Startup Summit”
11/24/21

Key Takeaways from This Year’s FOUNDER FACTORY / A Startup Summit

By Beth North, Director of Business Development “Being a woman-owned business has its challenges – but most worthwhile things do. Is it always fair? Nope, but if you surround yourself with the right people and apply some grit, anything is possible. I still believe that.” — Deb DeFreeuw, President, Founder, Owner of Force 5 This blog post is filled with
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Featured image for “Achieving Customer Service with Chatbots”
06/01/21

Achieving Customer Service with Chatbots

By Jeff Murphy Extraordinary customer service is a value that businesses are constantly aiming to achieve. As new technologies are introduced, new opportunities arrive that enable companies to assist their consumers in ways that were previously unimaginable. One recent breakthrough in online customer service has been the implementation of chatbots on company websites. This breakthrough has prompted many a question
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Featured image for “The Importance of Brand Ambassadors”
05/12/21

The Importance of Brand Ambassadors

By Deb DeFreeuw, President, Force 5 Recently I happened to shop at two different Martin’s Supermarkets in our area and each provided very different experiences. The different experience at each brought to light the importance of brand enculturation. Brand enculturation is making sure that the people on the team understand, believe and live the brand promise. Understanding the promise to
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Featured image for “What it Means to Be a Woman-owned Business”
03/10/21

What it Means to Be a Woman-owned Business

By Deb DeFreeuw, President – Force 5 This is a very deep and challenging topic – I have the typical stories of being the only female at a boardroom table full of men, being paid less for the same job as a man in the same role, etc. Many women have experienced this – some more than others. But to
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Featured image for “A Look Ahead in Big Tech – Change is Coming”
02/17/21

A Look Ahead in Big Tech – Change is Coming

By Jim Ragosta, Digital Media Specialist 2020 was an interesting year for the social media industry. The COVID-19 pandemic led many businesses and people to turn to social media to stay connected, whether that’s through direct or indirect communications. 2020 also brought light to the questions many have had for years surrounding Big Tech in regards to censorship and privacy. And,
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Featured image for “Messaging In The Year Ahead – Bring On The Empathy”
12/30/20

Messaging In The Year Ahead – Bring On The Empathy

2020, well, what hasn’t been said – a year we didn’t see coming, a year we can’t wait to put in the rearview mirror. Needless to say the pandemic will have a lasting impact on many aspects of our lives and in the year ahead, marketers will need to be especially conscious to approach their messaging with empathy. That empathy begins
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Featured image for “Google Reviews: A Sneaky SEO & Conversion Gem”
12/16/20

Google Reviews: A Sneaky SEO & Conversion Gem

By Jim Ragosta, Digital Media Specialist As consumers continue to shift to a more digital driven approach for their product and service needs, SEO continues to be more important than ever. SEO isn’t as easy as some think, it is in constant flux given Google’s random indexing, new algorithms, and competition against others who are also making optimizations. On the
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Featured image for “Holiday 2020: What To Expect”
11/12/20

Holiday 2020: What To Expect

By Jim Ragosta, Digital Media Specialist 2020 has been a whirlwind for retailers globally. COVID-19 has had a dramatic effect on purchase intent and how/where consumers want to buy goods or services. This whirlwind will definitely impact the upcoming holiday shopping season. From government regulations imposed on brick and mortar retailers to individuals following CDC guidelines to keep themselves and
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Featured image for “E-Commerce 2020 Expectations in Michiana”
10/26/20

E-Commerce 2020 Expectations in Michiana

I know. I know. We’re all tired of hearing about the corona virus nowadays and how it’s affected all of us mentally, physically, emotionally. I’d like to take a different perspective, focusing in on E-commerce and how it’s seems to be flourishing. At the end of first quarter 2020, and leading in to the second quarter of 2020, “brick and
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Featured image for “YOU’RE INVITED!! Come check out our 4th Annual Force 5 Food Truck Friday!”
09/29/20

YOU’RE INVITED!! Come check out our 4th Annual Force 5 Food Truck Friday!

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Featured image for “Food Truck Fridays and Blood Drive”
09/28/20

Food Truck Fridays and Blood Drive

Listen up…Do we have a day for you. Friday October 2nd, Force 5 is hosting two events. If you’re hungry, come on over for one of our “Food Truck Fridays.” We’ll have several local food trucks, including Mexican, Italian, Venezuelan and good ol’ American! Not hungry or don’t have time but wanna support your community? Donate blood. South Bend Medical
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Featured image for “Selecting A Strategic Partner Is Like “The Mash””
09/22/20

Selecting A Strategic Partner Is Like “The Mash”

By Bob Earley I often drive around our cities and neighborhoods as I go from client meetings, shopping, eating, and just getting away from some of the daily chaos.  Like many of you, work can be very trying and intense. Hopefully, you have a way to have a release from the stresses of work. At our place, we get to
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