Writings from Force 5 Basecamp

02/08/23

“It’s not about what you did. It’s about what you’re going to do next.” That’s Mike Keen’s approach to #sustainability. As a former Professor of Sociology and Sustainability Studies and now President of Thrive Michiana, Mike has been leading people to live more sustainably and embrace the triple bottom line of 𝑷𝒍𝒂𝒏𝒆𝒕, 𝑷𝒆𝒐𝒑𝒍𝒆, 𝑷𝒓𝒐𝒇𝒊𝒕. In this episode of #Sustainable4Life, Mike

01/25/23

The city of the future is a sustainable one. That’s what Evie Bauman, South Bend’s Director of Sustainability, believes and leads her team to bring about. Today, she shares her vision for what the city could be. What does it look like to … Reduce emissions with electric vehicles, biking, and more Move to cleaner and more distributed energy, like

12/13/22

As we’ve reached the second half of the year, the major social media platforms have all experienced significant drops. The reasons why are multi-faceted: Granular ad targeting has become more challenging with tightened security and privacy concerns. One of the most significant developments here has been Apple’s iOS advertising identifiers now requiring an opt-in. This means that users must explicitly

11/03/22

Have you ever visited a location, then received an advertisement from the place you just came from? Kind of creepy, right? But what if this targeting helps you avoid irrelevant ads that waste your time? And what if businesses, avoid wasting money reaching the wrong people? But how do marketers actually do this? This is called geofencing, and today, I’ll

11/01/22

When it comes to building a website, one of the first decisions to make is what platform to build it on. You could have a developer hardcode your entire website for you. But that is a short-sighted business decision. As soon as that developer moves on or the contract ends, you’re going to find updating your website to be a

08/11/22

What’s your connection to the Earth? For Sara Stewart and Unity Gardens Inc. planting, caring for, and harvesting fresh food has the power to connect us to the planet and one another.In today’s episode of #Sustainable4Life, Sara shares why the community experience of gardening is so powerful and how it builds individuals and society. Unity Gardens reconnects people to the Earth in nourishing ways.

08/04/22

Did you know that Google’s Universal Analytics (the platform most websites—likely yours, too–have been using to track traffic for more than a decade) will stop collecting data in July 2023? This means that if you have not transitioned to the new Google Analytics 4 platform, you will no longer be able to see how many people visit your website, fill

07/18/22

Continuing our series on Sustainability 4 Life, we welcome Aaron Perri, Executive Director of South Bend Venues, Parks, and Arts, to share all the careful thought that went into the details of Howard Park. Howard Park is the nation’s first LEED Version 4 Gold facility, a prestigious honor that marks how much it’s doing to protect the environment. Join Aaron

07/06/22

Ever feel the pinch in one of these areas:  You are putting out regular content but the general look and feel seem inconsistent.  Most of your employees “get it” when it comes to delivering a consistent experience for your customers, but a few still struggle to keep up with company standards and sort of “do their own thing.”  You meet

06/29/22

Have you ever gotten an email like this? Or, perhaps a better question, have you been doing this to your customers? It’s okay, we’ve all been there, and in today’s Marketing Minute, I’ll share with you how drip campaigns can help you avoid email overload. What is a Drip Campaign? If we dump all the information a customer could possibly

06/21/22

As I shared in our last video, Circularity is creating something with the end in mind. Waste not. Want not. Today, let’s dig a little deeper by discovering WHY you—yes, singular you—might make the effort to become more circular. Because … Circularity Is Not an Easy Thing It takes changing your habits, like Deciding you will pack your sandwich in

06/14/22

(June 14, 2022 – South Bend) Force 5 is pleased to announce that Keith Sayer has joined its team as Account Strategist / Content Creator. Keith has experience running B2B marketing efforts and content strategies in the Transportation, Enterprise Software, and Nonprofit sectors. He is a lifelong writer, as well as an expert in marketing technologies like marketing automation, CRM