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Featured image for “What AI Means for Your Marketing Efforts – Marketing Minute”
03/27/23

What AI Means for Your Marketing Efforts – Marketing Minute

AI (Artificial Intelligence)🤖 You hear about it everywhere. But how does it actually work? And how can it enhance your ability to do marketing? Find out in today’s 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗶𝗻𝘂𝘁𝗲 with Keith Sayer, Force 5’s resident techy and AI experimenter!
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Featured image for “Vertical Farming: Otho Farrow: Sustainable 4 Life”
03/15/23

Vertical Farming: Otho Farrow: Sustainable 4 Life

In connection with our Sustainable 4 Life initiative, we feature Otho Farrow, founder of Metropolis Greens, an urban vertical farm located in South Bend and connected to South Bend Community School Corporation’s Navarre Middle School. We’re excited to see how this model could help the next generation make sustainable, local farming a reality!
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Featured image for “Mike Keen and Thrive Michiana: Sustainable 4 Life”
02/08/23

Mike Keen and Thrive Michiana: Sustainable 4 Life

“It’s not about what you did. It’s about what you’re going to do next.” That’s Mike Keen’s approach to #sustainability. As a former Professor of Sociology and Sustainability Studies and now President of Thrive Michiana, Mike has been leading people to live more sustainably and embrace the triple bottom line of 𝑷𝒍𝒂𝒏𝒆𝒕, 𝑷𝒆𝒐𝒑𝒍𝒆, 𝑷𝒓𝒐𝒇𝒊𝒕. In this episode of #Sustainable4Life, Mike
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Featured image for “Marketing Manager? You Might Be Playing These Games”
02/01/23

Marketing Manager? You Might Be Playing These Games

Force 5 Joins the Battle! Being a marketing manager today can sometimes feel like playing a game where the odds are stacked against you. Luckily, help is here! Learn about the three games marketing managers face today and how you can get the power-up you need to beat them with Force 5! Remember, it’s dangerous to go alone. Contact Force
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Featured image for “City of South Bend: Sustainable 4 Life”
01/25/23

City of South Bend: Sustainable 4 Life

The city of the future is a sustainable one. That’s what Evie Bauman, South Bend’s Director of Sustainability, believes and leads her team to bring about. Today, she shares her vision for what the city could be. What does it look like to … Reduce emissions with electric vehicles, biking, and more Move to cleaner and more distributed energy, like
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Featured image for “Paul Steury: Sustainable 4 Life”
12/28/22

Paul Steury: Sustainable 4 Life

In today’s #sustainable4life episode, we welcome Paul Steury ( @paulsteury ), an environmental educator, activist, politician, and community builder. He has invested his time, energy, and passion over the years into making his home of #goshen #indiana more #sustainable. He has challenged leaders to think about how what we do today will affect the world 200 years from now. He’s also helped
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Featured image for “Crossroads Solar: Sustainable 4 Life”
11/30/22

Crossroads Solar: Sustainable 4 Life

In today’s edition of Sustainable 4 Life, we welcome Pat Regan from Crossroads Solar. Pat has a unique business model where he hires formerly incarcerated individuals to give them a chance to rebuild their careers. He’s building both a more sustainable and more equitable future. Pat is a wealth of knowledge about #sustainability, #solar, and #climatechange. In this video, he
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Featured image for “Unity Gardens: Sustainable 4 Life”
08/11/22

Unity Gardens: Sustainable 4 Life

What’s your connection to the Earth? For Sara Stewart and Unity Gardens Inc. planting, caring for, and harvesting fresh food has the power to connect us to the planet and one another.In today’s episode of #Sustainable4Life, Sara shares why the community experience of gardening is so powerful and how it builds individuals and society. Unity Gardens reconnects people to the Earth in nourishing ways.
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Featured image for “Sustainability at Howard Park: An Interview with Aaron Perri”
07/18/22

Sustainability at Howard Park: An Interview with Aaron Perri

Continuing our series on Sustainability 4 Life, we welcome Aaron Perri, Executive Director of South Bend Venues, Parks, and Arts, to share all the careful thought that went into the details of Howard Park. Howard Park is the nation’s first LEED Version 4 Gold facility, a prestigious honor that marks how much it’s doing to protect the environment. Join Aaron
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Featured image for “Keith Sayer Joins Force 5 as Account Strategist / Content Creator”
06/14/22

Keith Sayer Joins Force 5 as Account Strategist / Content Creator

(June 14, 2022 – South Bend) Force 5 is pleased to announce that Keith Sayer has joined its team as Account Strategist / Content Creator. Keith has experience running B2B marketing efforts and content strategies in the Transportation, Enterprise Software, and Nonprofit sectors. He is a lifelong writer, as well as an expert in marketing technologies like marketing automation, CRM
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Featured image for “Force 5 Offers Valuable Training to Business Leaders at Brand Camp”
05/17/22

Force 5 Offers Valuable Training to Business Leaders at Brand Camp

(May 2022 – South Bend) Force 5 is thrilled to share that the first session of Brand Camp will be held on Friday, June 3, 2022, 8 am – 12:30 pm EDT. Brand Camp is a half-day training experience held at Force 5’s headquarters (1433 Northside Blvd., South Bend, IN 46615). Brand specialists will help participants gain a better understanding
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Featured image for “What is “Brand Soul”? – Marketing Minute”
03/23/22

What is “Brand Soul”? – Marketing Minute

by Deb DeFreeuw, President & Certified Brand Strategist You may have heard us say “WHO are you, WHAT do you do, and WHY does it matter” when talking about brand? The “WHY” refers to your BRAND SOUL. What exactly is “Brand Soul”? It is what drives your organization, what makes you unique. We helped develop a brand for a manufacturer
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