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marketing

Print Is Here to Stay

Over the past few years, I have been hearing more and more that print is a dying medium and that it is slowly being replaced by advances in digital technology. Companies such as Google and Toshiba have launched national campaigns to go paperless by switching to digital means of marketing communication and recent studies in print advertising have shown that current revenues are at their all time lowest. But does that mean print will one day be a “dead” medium? Far from it...

Fried Food on a Stick-It's Fair Time!

For the last 10 years or so, we’ve been pleased to work with the Elkhart County (Indiana) Fair’s Marketing department and their Grandstand entertainment selections for the year.
If you don’t know about this fair, you should. It’s one of the best in the country!

Shall we play a game?

A couple of weeks ago I updated the Weather Channel app on my Android phone and was presented with the opportunity to sign up for a program called mPoints. Using this system I can earn "badges" and "points" that can be redeemed for gift cards or merchandise. This got me thinking about how much Gamification has become part of the everyday life.

Absolutely No Cursing!

I love local. It’s the heart and soul of a community, our neighborhoods, and our social circles.  The term brick and mortar actually means something to me. Now, I am not that person who doesn’t like a good online deal despite my local retailer, but I am that person who feels there is a happy medium.

The Ecommerce Secret Sauce

Getting the most out of your online store is paramount. There’s a good chance your online store exists to actually make money. The trick is to get the most from your visitors by knowing what it takes to get your visitors to return. One essential ingredient in creating a “sticky” online store: Engagement.

ICE Michiana adds three hospitals!

Force 5 is proud to announce to we have added three more hospitals to the ICE Michiana app! This expands the coverage of the smartphone application beyond St. Joseph County and now includes ER facilities in Elkhart, Fulton, and Starke Counties.

Second Screens

Seventy to Eighty percent of those who watch TV, also are watching a "second screen" during the same time. That second screen is a smartphone, Ipad, or laptop. And what are we doing? We're checking email, surfing the web, and looking up material that has to do with the show we're watching! This weekend will be no exception.

Second Visit Treats!

One Sunday last month, I started my day off with a vente iced vanilla latte with soy and double shot at 7:45am.  Yes it’s true; I am the only farm boy I know that loves Starbucks and all things gold card. To my surprise, the cashier asked if I had heard about “our Treat Receipt?”.  The bottom of my receipt read “Your cold grande drink for $2! Show this receipt after 2 p.m.

Because Heroes Go On Missions

Force 5, brand development and marketing communications firm in South Bend, IN, will be hosting a FREE "Training Missions" for area 501c3 Non-Profits. Our December 6, training mission is "Flying Your Cape within Social Media!" This training mission will cover the best practices of social media as it relates to telling your story. If you currently do not utilize social media, you will walk away with a guide on getting started.

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