Tips for Creating your Company’s Facebook Presence

Facebook isn’t just for keeping up with old friends and family, sharing photos, and finding lost classmates. With over 125 million users worldwide your business can benefit greatly from this social networking giant.

Mari Smith, Facebook for business guru, and author of 10 Reasons to Use Facebook for Business, has stated that millions more will join Facebook in the coming months and years, and the vast majority will use Facebook primarily for business purposes.

So you agree that your company needs a Facebook presence, but you have no idea how to get started. Setting up a business page on Facebook can be a little confusing. So I’ve created the following list of tasks to walk you through the process.

1. Create a personal Facebook account. Business pages are created, accessed and managed from within your personal account.

2. Create your business page. This is actually a very easy. The registration process gathers all the necessary information to get started i.e. business name, description, mission, products etc.

3. Become a fan of your business page. You need to be your business first fan. Without a fan your page will not be seen when a search is performed.

4. Now get social!

a. Link your Facebook page to your website.

b. Link your blog to your Facebook page.

c. Invite people to become a fan of your page.

d. Search out related businesses and become a fan of their pages.

e. Finally, communicate.

i. The more valuable information you post on your business page the more likely you are to be found.

Creating your business page is only the first step. Now you have to make sure your page is accessible and populated with relative content. Following the items in step four above is a great place to start. With access to millions of users daily Facebook could become an invaluable marketing tool for your business.