Tough Sell

I was at a convenience store this past weekend and saw the following sign.Sign in convenience store

So the question that immediately pops into my head is “how is it possible that “Unmatched Pleasure” and “tooth loss” appear in the same ad?”

I can’t imagine the marketing challenge involved in trying to sell this product. You have a product that clearly isn’t good for consumers and you need to include a warning, which in this case the “warning” type is almost half the size of the headline. The sell has to be pretty enticing in order for someone to think, “wow, using this product is worth the risk of losing my teeth.” I know there are other products with warning labels, cigarettes, hair dryers, my morning cup of coffee – I guess the risk has to be worth the potential reward.