Centennial Mortgage
Case Study

Project Focus: Branding

Project Breakdown


Brand Essence

The Heart and Soul of the Brand

Centennial Mortgage is a privately held client-focused lender providing proactive, end-to-end solutions exclusively for multi-family and healthcare developers and owners seeking HUD/FHA/USDA financing. Our approach is delivered with a high-touch level of customer service found only with a specialized lender.

Our team is highly integrated, working across disciplines – collaborating with all partners and advocating tirelessly to make the loan happen. We then seamlessly service each loan, ensuring continuity, stewardship and peace of mind.

Our expertise, in-depth knowledge and invaluable experience regarding the nuanced complexities of securing HUD and USDA financing consistently result in one of the industry’s highest loan approval rates.

Brand Francise

The Promise to the Client

Privately held, Centennial Mortgage is strategically integrated to expertly maneuver multi-family and healthcare developers and owners through HUD/FHA/USDA requirements.

We collaborate to pilot your project through the intricate process. We drive to close then service every loan, delivering continuity, stewardship and peace of mind.

We advocate tirelessly to make each loan happen. Our unique strategy and depth of experience have led to one of the industry’s highest loan approval rates.

Equals


Strategically Integrated. Expertly Driven.

Project Breakdown


Logo Design


Centennial Mortgage Full Logos

Corporate Colors


Main colors:
PMS 3025C
Deep Blue: Confident, professional and sophisticated
PMS 715C
Orange: Optimistic, persuasive, self assured

Secondary color:
PMS 422C
Gray: Positive, practical, timeless

Accent color:
Black / accent color: Associated with authority, power, stability and
strength

Centennial Colors

Fonts Used


Logo Font:
Telex Regular
https://fonts.google.com/specimen/Telex

Primary Font:
Catamaran
https://fonts.google.com/specimen/Catamaran