For nearly 20 years, an Indiana Trailer Manufacturer (because of an NDA, the company name has been changed to Indiana Trailer Manufacturer, abbreviated as ITM) has been producing premium aluminum trailers as the alternative to steel trailers in the Trailer/RV marketplace. Factors like exceptional design and construction with guidance from industry-leading engineers have catapulted ITM to high levels of growth and success. ITM’s Toy Hauler trailers gained an increase in production due to higher demand from existing customers. However, new customer acquisition was stagnant and not meeting projected sales. To combat this, Force 5 developed a new lead generation digital strategy.