We know the world of marketing can be overwhelming right now. New techniques and technologies seem to be outpacing any marketer’s ability to implement them.
Stop and take a breath.
Instead of trying to ride the impossible wave of trying to implement everything, try to only focus on five things that will move the needle for your business’s needs and lead you into the future. Here we compiled a list of five marketing topics we think would be beneficial to focus on in 2024 based on research into current trends and needs in our industry.
1. Artificial Intelligence (AI): Revolutionize Your Approach.
In case you have been living under a rock you are probably aware of the AI revolution. If you aren’t currently working AI into your processes and content creations you will want to start, or risk being left behind.
Besides using AI to help create copy and images, companies are already utilizing the power of AI to help reshape their customer interactions, segment their audiences, automate processes, and unlock unprecedented insights into their target audience’s behavior.
Look into using AI to personalize your campaigns, streamline workflows, and elevate the overall customer experience.
2. Maximizing Lean Budgets: Amplify Impact, Minimize Costs.
No matter how your 2023 looked, companies are looking to save money, and one place they love to look is the marketing budget. In addition to the trend of companies slashing their marketing budgets, marketers will be facing increased ad-spend costs thanks to this being an election year. What’s a marketer to do?
Watch: How Much Should We Spend on Marketing Here!
Look into ways to do more with less and optimize your resources. Look into timesaving technologies (like AI) to help you streamline lower impact tasks so you can focus on the more pressing things like market strategy, optimizing your customer interactions and leveraging cost-effective channels to get your message out.
3. Voice Search: Capture Audiences with Spoken Intent.
When was the last time you asked Alexa, Seri, or Google Search for information on a topic, or a store’s hours? Wow, that recently?
Voice search is not just a trend, it’s the future of search. We already see how pervasive this technology has become. Look into how you can optimize your content for spoken queries. See what it will take for you to unlock the potential of voice-assistants and position your brand at the forefront of this rapidly growing trend. It isn’t as hard as you may think.
4. Short-Form Video: Capture Attention in Seconds.
Lights, camera, engagement! Thanks to better technology and digital connections we no longer need to worry whether our audience will be able to see our video. Now we need to worry about competing with all the other video content out there.
With short-form videos you will be able to better engage and inform your audience. Dive into the art of storytelling through bite-sized videos, perfect for today’s fast-paced digital landscape. Discover strategies to create compelling content that resonates with your audience, and how to optimize for different channels.
5. Sustainability and Ethical Marketing: Make a Difference While Making a Difference.
Consumers are increasingly conscious of their choices and want to do business with companies that match their values. Navigate the landscape of sustainability and ethical marketing and discover how to align your brand with values that matter to your target audience. Learn to communicate your commitment to social and environmental responsibility, building trust and loyalty with a socially conscious audience.
Why Wait? Seize the Future Today!
Don’t get caught standing still in the dizzying array of marketing possibilities, focusing on the now will prepare you for the future. Once you have these marketing trends locked down, take a look around for your next marketing task, there are no shortages of those.