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Featured image for “Identifying Your Target Audience”
02/27/24

Identifying Your Target Audience

Digital marketing can be overwhelming these days, especially if you have a small team. Between the ever-evolving digital landscape, the overwhelming amount of new best practices to follow, and seemingly infinite number of new tools and solutions to vet it can be hard to get a sound footing. It’s not hard to see why so many companies have an inconsistent
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Featured image for “How To Prepare Your Small to Mid-Sized E-commerce Site for The Holidays and Beyond ”
11/28/23

How To Prepare Your Small to Mid-Sized E-commerce Site for The Holidays and Beyond 

New to e-commerce and want to partake in that most coveted of online shopping holidays, Cyber Monday, or just want to be ready for the holiday rush but don’t know where to start? Here are some suggestions to elevate your e-commerce game not only for the holidays, but throughout the year. Promote Your Deals Have you let your past, current,
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Featured image for “Unlocking the Power of CSR for Marketing Success.”
08/08/23

Unlocking the Power of CSR for Marketing Success.

Did you hear about Apple’s headquarters that runs on 100% renewable energy? Did you know about Ben and Jerry’s efforts to improve the treatment of dairy cows and their focus on ethically sourced ingredients, or their campaign to get young people to register to vote? Are you aware of Nike’s “People, Planet, Play” initiatives that focus on diversity and inclusion,
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Featured image for “Stop Gating Away Your Leads and SEO.”
07/13/23

Stop Gating Away Your Leads and SEO.

Recently, while Google-searching for the new features of an updated version of software, I came across a link that promised me the answer. When I clicked on the link, I was instead greeted with a crummy landing page and form to fill out before giving me the information I sought. I immediately bounced; that’s when I saw the link I
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