Grand Design RV is a leading manufacturer of travel trailer and fifth-wheel recreational vehicles, and since opening in 2012, has become one of the fastest-growing RV companies due to its emphasis on building a personal connection with customers and dealers and its reputation for delivering quality, dependability, and unparalleled customer service. Unfortunately, Grand Design’s website was a little outdated, difficult to update, and not mobile-friendly. So, GDRV engaged Force 5 to re-design their website…and bring it into alignment with their reputation for quality and excellence, with a “lifestyle” driven approach.
The end result is a mobile-friendly website built in the Drupal Content Management System (CMS) allowing the marketing department to easily update content on the website, and a companion app. The website is loaded with images, videos, and 360-degree tours of their branded product floorplans, and also encourages loyal (#GDRV4LIFE) owners to upload pictures of their RVs in use. With seamless integration with Grand Design’s CRM, their new website influences RV shoppers and connects them with both Grand Design’s product experts AND their expert dealer network, in order to convert interest to retail sales.