What is Brand Soul?
Excellent question! It’s your raison d’être. Your joie de vivre. Your gesundheit. Okay, maybe not that last one, but we like to say it nonetheless. For your organization, your Soul is the central idea that rallies employees and entices customers. It’s your brand, your unique distinction, the essence and overall purpose for whatever it is you do, whether that’s finding ways to feed hungry people or making the next must-have widget. It’s what separates you from all the others. And, it’s certainly nothing to sneeze at.