St. Joseph Health System House Raffle

The Foundation of Saint Joseph Health System reached out to Force 5 to develop a media plan centered around the promotion of their yearly House Raffle, supporting the SJHS NICU. The raffle in 2021 was different, instead of raffling off a home, a Thor RV was the new prize (along with other cash prizes). After understanding the goals, budget, and timeline, Force 5 set out to develop a strategy to promote the 2021 House Raffle On the Road.