Writings from Force 5 Basecamp



Featured image for “Buying Friends on Facebook”

Buying Friends on Facebook

-Deb DeFreeuw, Certified Brand Strategist, Force 5 The title of this article seems to have mutually exclusive terms – “Buying” and “Friends” An article in Advertising Age September 4, 2009 reported on a company offering to sell you friends for your  Facebook and Twitter Account.  Amazing! The Brisbane-based firm, USocial, offered this week to sell Facebook users 1,000 friends for
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Reduced Advertising in a recession Negatively impacts Consumer Perception

My Friend A.J. Fox at Ad-ology Research sent me some interesting facts that his firm conducted regarding reducing advertising during this recession—the botton line?—not  such a good idea!  Here are some facts from the study: Nearly half of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must
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Brand vs. Commodity

  (What you really need to know and understand about brand development) There’s a lot of talk about Brand, Branding, and Brand Development. Its all important, and its all straightforward. The problem with most companies in regards to branding is that they haven’t taken time to understand the differences and more importantly, why they need to develop their brand. Defining
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Featured image for “Understanding Website Traffic”

Understanding Website Traffic

As a website owner it’s important to understand website analytics. How many people are going to your website? Are they reading what you have to say? Are they buying your products? There is only one way to know. Good site analytics. The problem is there are so many statistics available sorting through these numbers can be a daunting task. Below,
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Featured image for “Blogging for Business”

Blogging for Business

Here at Force 5 Media, we see the blogging movement picking up speed as businesses begin to realize the benefits of blogging. The boom of weblogs (blogs…) happened in 1999 when several companies & developers made easy blogging software and tools. Since 1999, the number of blogs on the Internet has exploded from a few thousand to over 100 million.
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