Writings from Force 5 Basecamp

02/27/24

Digital marketing can be overwhelming these days, especially if you have a small team. Between the ever-evolving digital landscape, the overwhelming amount of new best practices to follow, and seemingly infinite number of new tools and solutions to vet it can be hard to get a sound footing. It’s not hard to see why so many companies have an inconsistent

12/15/23

Let’s face it, the world of marketing never sits still, and the changes seem to be coming at breakneck speed. How is one to keep up? Stop and take a deep breath.   You can and should be learning about all the latest marketing tricks and trends and implementing what makes sense for your company and marketing goals. However, all those

12/12/23

With Christmas just around the corner, we’re excited to share some of our all-time favorite gifts that have truly made a lasting impression on us. So, kick back and get to know the Force 5 team a little better. Who knows, you might just find some inspiration for those last-minute gift ideas. Deb DeFreeuw My favorite Christmas gift ever was

11/28/23

New to e-commerce and want to partake in that most coveted of online shopping holidays, Cyber Monday, or just want to be ready for the holiday rush but don’t know where to start? Here are some suggestions to elevate your e-commerce game not only for the holidays, but throughout the year. Promote Your Deals Have you let your past, current,

08/08/23

Did you hear about Apple’s headquarters that runs on 100% renewable energy? Did you know about Ben and Jerry’s efforts to improve the treatment of dairy cows and their focus on ethically sourced ingredients, or their campaign to get young people to register to vote? Are you aware of Nike’s “People, Planet, Play” initiatives that focus on diversity and inclusion,

07/13/23

Recently, while Google-searching for the new features of an updated version of software, I came across a link that promised me the answer. When I clicked on the link, I was instead greeted with a crummy landing page and form to fill out before giving me the information I sought. I immediately bounced; that’s when I saw the link I

03/27/23

AI (Artificial Intelligence)🤖 You hear about it everywhere. But how does it actually work? And how can it enhance your ability to do marketing? Find out in today’s 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗶𝗻𝘂𝘁𝗲 with Keith Sayer, Force 5’s resident techy and AI experimenter!

02/01/23

Force 5 Joins the Battle! Being a marketing manager today can sometimes feel like playing a game where the odds are stacked against you. Luckily, help is here! Learn about the three games marketing managers face today and how you can get the power-up you need to beat them with Force 5! Remember, it’s dangerous to go alone. Contact Force

12/13/22

As we’ve reached the second half of the year, the major social media platforms have all experienced significant drops. The reasons why are multi-faceted: Granular ad targeting has become more challenging with tightened security and privacy concerns. One of the most significant developments here has been Apple’s iOS advertising identifiers now requiring an opt-in. This means that users must explicitly

11/03/22

Have you ever visited a location, then received an advertisement from the place you just came from? Kind of creepy, right? But what if this targeting helps you avoid irrelevant ads that waste your time? And what if businesses, avoid wasting money reaching the wrong people? But how do marketers actually do this? This is called geofencing, and today, I’ll

11/01/22

When it comes to building a website, one of the first decisions to make is what platform to build it on. You could have a developer hardcode your entire website for you. But that is a short-sighted business decision. As soon as that developer moves on or the contract ends, you’re going to find updating your website to be a

08/04/22

Did you know that Google’s Universal Analytics (the platform most websites—likely yours, too–have been using to track traffic for more than a decade) will stop collecting data in July 2023? This means that if you have not transitioned to the new Google Analytics 4 platform, you will no longer be able to see how many people visit your website, fill