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Featured image for “Sustainability at Howard Park: An Interview with Aaron Perri”
07/18/22

Sustainability at Howard Park: An Interview with Aaron Perri

Continuing our series on Sustainability 4 Life, we welcome Aaron Perri, Executive Director of South Bend Venues, Parks, and Arts, to share all the careful thought that went into the details of Howard Park. Howard Park is the nation’s first LEED Version 4 Gold facility, a prestigious honor that marks how much it’s doing to protect the environment. Join Aaron
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Featured image for “Discovering Your “WHY” to Build Circularity”
06/21/22

Discovering Your “WHY” to Build Circularity

As I shared in our last video, Circularity is creating something with the end in mind. Waste not. Want not. Today, let’s dig a little deeper by discovering WHY you—yes, singular you—might make the effort to become more circular. Because … Circularity Is Not an Easy Thing It takes changing your habits, like Deciding you will pack your sandwich in
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Featured image for “What Is Sustainable Marketing?”
06/14/22

What Is Sustainable Marketing?

It’s no fad. Sustainable marketing is here to stay, and big businesses are starting to take notice. With recent studies showing that 79% of consumers change their purchase preferences based on a company’s “social responsibility, inclusiveness, and environmental impact,” the opportunity is vast. But what is sustainable marketing? Let’s start by taking a look at what we mean by sustainability.
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Featured image for “More Than Recycling … How to Build a Circular Economy”
06/01/22

More Than Recycling … How to Build a Circular Economy

I attended Circularity 2022 last week just outside of Atlanta, it was an incredible experience. First a definition of Circularity – Circularity is a simple concept. It means that a product is created with its own end-of-life taken into account. In a circular economy, once the user is finished with the product, it goes back into the supply chain instead of
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Featured image for “Is It Time to Tackle Single-Use Plastic?”
05/24/22

Is It Time to Tackle Single-Use Plastic?

On Earth Day this year, the Force 5 team worked together to walk along the St. Joseph River near our building picking up trash along the walkway. We found all sorts of things—including face masks, a piece of a car bumper, and even a ladder. However, nothing was more prevalent than single-use plastic. From wrappers to straws to grocery store
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Featured image for “Circularity: Giving as Much as You Take”
05/12/22

Circularity: Giving as Much as You Take

When we think about sustainability, there are many ways to make an impact. We could take less from the environment or reduce our dependence on non-renewable resources. But that’s only half of the opportunity. The other important part of sustainable practice is to ensure that the resources we do use aren’t simply waste products after we are finished with them.
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Featured image for “Communicating a Sustainable Brand – Marketing Minute”
02/03/22

Communicating a Sustainable Brand – Marketing Minute

by Deb DeFreeuw, President and Certified Brand Strategist We know that sustainability and eco-friendly are big buzzwords in our culture, and companies like Patagonia are champions of a circular economy. But what does this mean for the average business, who may or may not be directly connected to a market where sustainability is encouraged? You may know it’s the right
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