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Featured image for “Mike Keen and Thrive Michiana: Sustainable 4 Life”
02/08/23

Mike Keen and Thrive Michiana: Sustainable 4 Life

“It’s not about what you did. It’s about what you’re going to do next.” That’s Mike Keen’s approach to #sustainability. As a former Professor of Sociology and Sustainability Studies and now President of Thrive Michiana, Mike has been leading people to live more sustainably and embrace the triple bottom line of 𝑷𝒍𝒂𝒏𝒆𝒕, 𝑷𝒆𝒐𝒑𝒍𝒆, 𝑷𝒓𝒐𝒇𝒊𝒕. In this episode of #Sustainable4Life, Mike
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Featured image for “Marketing Manager? You Might Be Playing These Games”
02/01/23

Marketing Manager? You Might Be Playing These Games

Force 5 Joins the Battle! Being a marketing manager today can sometimes feel like playing a game where the odds are stacked against you. Luckily, help is here! Learn about the three games marketing managers face today and how you can get the power-up you need to beat them with Force 5! Remember, it’s dangerous to go alone. Contact Force
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Featured image for “City of South Bend: Sustainable 4 Life”
01/25/23

City of South Bend: Sustainable 4 Life

The city of the future is a sustainable one. That’s what Evie Bauman, South Bend’s Director of Sustainability, believes and leads her team to bring about. Today, she shares her vision for what the city could be. What does it look like to … Reduce emissions with electric vehicles, biking, and more Move to cleaner and more distributed energy, like
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Featured image for “Paul Steury: Sustainable 4 Life”
12/28/22

Paul Steury: Sustainable 4 Life

In today’s #sustainable4life episode, we welcome Paul Steury ( @paulsteury ), an environmental educator, activist, politician, and community builder. He has invested his time, energy, and passion over the years into making his home of #goshen #indiana more #sustainable. He has challenged leaders to think about how what we do today will affect the world 200 years from now. He’s also helped
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Featured image for “Marketing in 2023: 5 Trends that Will Define the Year”
12/13/22

Marketing in 2023: 5 Trends that Will Define the Year

As we’ve reached the second half of the year, the major social media platforms have all experienced significant drops. The reasons why are multi-faceted: Granular ad targeting has become more challenging with tightened security and privacy concerns. One of the most significant developments here has been Apple’s iOS advertising identifiers now requiring an opt-in. This means that users must explicitly
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Featured image for “Crossroads Solar: Sustainable 4 Life”
11/30/22

Crossroads Solar: Sustainable 4 Life

In today’s edition of Sustainable 4 Life, we welcome Pat Regan from Crossroads Solar. Pat has a unique business model where he hires formerly incarcerated individuals to give them a chance to rebuild their careers. He’s building both a more sustainable and more equitable future. Pat is a wealth of knowledge about #sustainability, #solar, and #climatechange. In this video, he
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Featured image for “On the “Fence” about Geofencing? Learn How to Make It Work — Marketing Minute”
11/03/22

On the “Fence” about Geofencing? Learn How to Make It Work — Marketing Minute

Have you ever visited a location, then received an advertisement from the place you just came from? Kind of creepy, right? But what if this targeting helps you avoid irrelevant ads that waste your time? And what if businesses, avoid wasting money reaching the wrong people? But how do marketers actually do this? This is called geofencing, and today, I’ll
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Featured image for “Which CMS Is Right for My Business?”
11/01/22

Which CMS Is Right for My Business?

When it comes to building a website, one of the first decisions to make is what platform to build it on. You could have a developer hardcode your entire website for you. But that is a short-sighted business decision. As soon as that developer moves on or the contract ends, you’re going to find updating your website to be a
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Featured image for “Unity Gardens: Sustainable 4 Life”
08/11/22

Unity Gardens: Sustainable 4 Life

What’s your connection to the Earth? For Sara Stewart and Unity Gardens Inc. planting, caring for, and harvesting fresh food has the power to connect us to the planet and one another.In today’s episode of #Sustainable4Life, Sara shares why the community experience of gardening is so powerful and how it builds individuals and society. Unity Gardens reconnects people to the Earth in nourishing ways.
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Featured image for “Your Step-by-Step Guide to Moving to Google Analytics 4 with Force 5”
08/04/22

Your Step-by-Step Guide to Moving to Google Analytics 4 with Force 5

Did you know that Google’s Universal Analytics (the platform most websites—likely yours, too–have been using to track traffic for more than a decade) will stop collecting data in July 2023? This means that if you have not transitioned to the new Google Analytics 4 platform, you will no longer be able to see how many people visit your website, fill
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Featured image for “Sustainability at Howard Park: An Interview with Aaron Perri”
07/18/22

Sustainability at Howard Park: An Interview with Aaron Perri

Continuing our series on Sustainability 4 Life, we welcome Aaron Perri, Executive Director of South Bend Venues, Parks, and Arts, to share all the careful thought that went into the details of Howard Park. Howard Park is the nation’s first LEED Version 4 Gold facility, a prestigious honor that marks how much it’s doing to protect the environment. Join Aaron
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Featured image for “3 Hidden Brand Mistakes – Marketing Minute”
07/06/22

3 Hidden Brand Mistakes – Marketing Minute

Ever feel the pinch in one of these areas:  You are putting out regular content but the general look and feel seem inconsistent.  Most of your employees “get it” when it comes to delivering a consistent experience for your customers, but a few still struggle to keep up with company standards and sort of “do their own thing.”  You meet
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