Writings from Force 5 Basecamp

Featured image for “The Loss of March Madness and Much More”
03/16/20

The Loss of March Madness and Much More

  Being in the world of marketing communications we are abundantly aware of the huge budgets that are involved in an event like March Madness. With COVID-19 impacting everything from sports to travel to conferences and so much more – there is so much loss financially.   Looking at the hard numbers of those huge losses, specifically in regards to
Read More
Featured image for ““Hey Google, Why Should Google Ads Be A Part Of My Marketing Plan?””
03/12/20

“Hey Google, Why Should Google Ads Be A Part Of My Marketing Plan?”

40,000 search queries occur every second on average, which translates to 3.5 billion searches per day. Incredible right? And this is just from Google alone. Think about how often you search using Google each day? These searches could be as simple as: “What kind of oil does my 2012 Camaro take,” where multiple results appear, illustrating: Where you can purchase
Read More
Featured image for “What McDonald’s “Stacked Icon” billboards can teach us about logos”
02/25/20

What McDonald’s “Stacked Icon” billboards can teach us about logos

McDonald’s recently launched an outdoor marketing campaign which they call “Iconic Stacks”. Each design is a minimalist, typographic representation of one of their classic sandwiches. At face value, it’s a clever and fun way to ask people to pause for a moment and think about their sandwiches. But it’s just type. There are no photos with perfectly poised drips of
Read More
Featured image for “Is TikTok Right For Your Business?”
01/29/20

Is TikTok Right For Your Business?

TikTok is the latest social craze, as businesses and people alike are trying to understand the purpose of the media, as well as how to utilize it. Social Media still holds as a highly valuable medium to meet business objectives, however that doesn’t mean every business should be on every platform, popular or not. So, let’s try to answer the
Read More
Featured image for “How to gain more website traffic through voice search”
12/17/19

How to gain more website traffic through voice search

“Hey Siri: How can I help people find my website?” When they first arrived on the scene, smart/voice enabled devices were a fun and novel way to search for things. But many questioned whether they would amount to more than a quick way to know how many tablespoons are in a gallon (256 if you’re wondering). We’re here to say
Read More
Featured image for “Be the Brand”
11/19/19

Be the Brand

Recently my partner, David, and I were fortunate to have the opportunity to go to New Orleans to help launch the brand we developed recently for one of our clients, Centennial Mortgage. As a Certified Brand Strategists through the Brand Establishment, we subscribe to a specific methodology of developing brand for an organization. This is a proven and efficient process,
Read More
Featured image for “Google SERP: Get With It”
11/11/19

Google SERP: Get With It

Can you think back to when searching the internet was simpler? No mumbo jumbo, ads, and information you don’t care about displaying everywhere? Yeah, I remember too. Take a look at the Google Search Engine Results Page (SERP) just a decade ago. Now, take a gander at what the SERP looks like today by just typing in “Dwayne Wade” Holy
Read More
Featured image for “Five Things To Consider When Making Your 2020 Marketing Plans”
11/05/19

Five Things To Consider When Making Your 2020 Marketing Plans

Whatever type of business or organization you’re in, you’ve probably been working on your big plans for 2020. Maybe you’re aiming high at some bold and exciting sales goals or perhaps have decided you want to work on increasing your brand awareness. At Force 5, we’d love to help you reach whatever marketing goals you have set for the future.
Read More
Featured image for “OTT? OMG!”
10/10/19

OTT? OMG!

By Bob Earley So, now that you have a fair understanding between traditional and digital advertising solutions, now comes programmatic or OTT advertising. What is OTT you ask? Is it the newest and greatest thing since “sliced bread” for advertisers?” OTT simply means Over The Top. What does that mean? With more and more people choosing to cut the cable
Read More
Featured image for “YOU’RE INVITED!! Come check out our 3rd Annual Force 5 Food Truck Friday – October 18th!”
10/03/19

YOU’RE INVITED!! Come check out our 3rd Annual Force 5 Food Truck Friday – October 18th!

EVENT POSTPONED TO OCT. 18TH DUE TO RAIN ON THE 11TH!! Here at Force 5, we value the importance of community…especially when it involves great food! That’s why we’re inviting some of the areas hottest food trucks to take over our parking lot for a fun lunchtime event we call Force 5 Food Truck Friday – now in it’s third
Read More
Featured image for “Force 5 continues growing; hires Director of Client Services”
02/06/19

Force 5 continues growing; hires Director of Client Services

Force 5 has announced the hiring of Bob Earley, as Director of Client Services. With the continued revenue and client growth Force 5 has experienced since its inception, owners Deb DeFreeuw and David Morgan have taken the necessary steps to further foster client relationships for which they have been widely recognized. We’re excited to have Bob on our staff” said
Read More
Featured image for “Hometown Creative”
07/26/18

Hometown Creative

by Camille Zyniewicz It doesn’t matter where, what country, which state, what city – creativity is everywhere. As a rising senior at the University of Notre Dame, pursuing a BA in Visual Communication Design, I thought I already knew and believed this. With my marketing and design internship at Force 5 coming to a close, I reflect back on the
Read More

Categories

Archives