Writings from Force 5 Basecamp

06/21/22

As I shared in our last video, Circularity is creating something with the end in mind. Waste not. Want not. Today, let’s dig a little deeper by discovering WHY you—yes, singular you—might make the effort to become more circular. Because … Circularity Is Not an Easy Thing It takes changing your habits, like Deciding you will pack your sandwich in

06/14/22

(June 14, 2022 – South Bend) Force 5 is pleased to announce that Keith Sayer has joined its team as Account Strategist / Content Creator. Keith has experience running B2B marketing efforts and content strategies in the Transportation, Enterprise Software, and Nonprofit sectors. He is a lifelong writer, as well as an expert in marketing technologies like marketing automation, CRM

06/14/22

It’s no fad. Sustainable marketing is here to stay, and big businesses are starting to take notice. With recent studies showing that 79% of consumers change their purchase preferences based on a company’s “social responsibility, inclusiveness, and environmental impact,” the opportunity is vast. But what is sustainable marketing? Let’s start by taking a look at what we mean by sustainability.

06/09/22

There is so much more to media buying than writing a check and hoping someone views or listens to your message. With many different types of media, it can be hard to decide which are right for your brand, leaving you wondering, “how can I be more effective with my media buying?” Well, I’ll tell you how–and more!–in this Marketing

06/01/22

I attended Circularity 2022 last week just outside of Atlanta, it was an incredible experience. First a definition of Circularity – Circularity is a simple concept. It means that a product is created with its own end-of-life taken into account. In a circular economy, once the user is finished with the product, it goes back into the supply chain instead of

05/24/22

On Earth Day this year, the Force 5 team worked together to walk along the St. Joseph River near our building picking up trash along the walkway. We found all sorts of things—including face masks, a piece of a car bumper, and even a ladder. However, nothing was more prevalent than single-use plastic. From wrappers to straws to grocery store

05/18/22

Picture This: Your Next Marketing Strategy Meeting “So, everyone, we’ve all decided that we need a new Website/Video/Social Media/Campaign/Digital Advertising Strategy and we’re looking for suggestions on who should do it. Sam?” Well, ya see, I know “this guy” who can get the job done. He does this thing as a side hustle. I’ve seen his work, and it looks

05/17/22

(May 2022 – South Bend) Force 5 is thrilled to share that the first session of Brand Camp will be held on Friday, June 3, 2022, 8 am – 12:30 pm EDT. Brand Camp is a half-day training experience held at Force 5’s headquarters (1433 Northside Blvd., South Bend, IN 46615). Brand specialists will help participants gain a better understanding

05/12/22

When we think about sustainability, there are many ways to make an impact. We could take less from the environment or reduce our dependence on non-renewable resources. But that’s only half of the opportunity. The other important part of sustainable practice is to ensure that the resources we do use aren’t simply waste products after we are finished with them.

05/09/22

Do you wish you could be more responsive and personalized in your communications? Wish you could figure out the right sequence of content that’s just right for a buyer and then “set it and forget it.” It may sound like fantasy, but marketing automation here, and easier to get started than you might think. If you’ve ever been curious about

03/31/22

Google has finally announced a date that will bring an end to Universal Analytics,leaving only Google Analytics 4 as your continued free option for website tracking.I’ll let you know what this means and how to prepare in this Marketing Minute.Come July 1st, 2023, your Universal Analytics will no longer be supported, andGoogle is requiring users to use their new property

03/23/22

by Deb DeFreeuw, President & Certified Brand Strategist You may have heard us say “WHO are you, WHAT do you do, and WHY does it matter” when talking about brand? The “WHY” refers to your BRAND SOUL. What exactly is “Brand Soul”? It is what drives your organization, what makes you unique. We helped develop a brand for a manufacturer