Writings from Force 5 Basecamp



Featured image for “Some Great Branding Books to Consider”

Some Great Branding Books to Consider

Amazon.com Widgets
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Featured image for “Recession Leadership: Sinking the Boat, Missing the Boat, and Rocking the Boat”

Recession Leadership: Sinking the Boat, Missing the Boat, and Rocking the Boat

This article was in the Harvard Business Review–authoried by Bill Taylor.  It reinforces the position that we have at Force 5.  Recessionary times demand stewardship, to be sure.  You need to be careful–but there is a difference between sinking the boat, missing the boat, and rocking the boat….Read on….Good Article. By Bill Taylor Harvard Business Review 11:45 AM Monday May
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Featured image for “Reduced Advertising in a recession Negatively impacts Consumer Perception”

Reduced Advertising in a recession Negatively impacts Consumer Perception

My Friend A.J. Fox at Ad-ology Research sent me some interesting facts that his firm conducted regarding reducing advertising during this recession—the botton line?—not  such a good idea!  Here are some facts from the study: Nearly half of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must
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Featured image for “Brand vs. Commodity”

Brand vs. Commodity

  (What you really need to know and understand about brand development) There’s a lot of talk about Brand, Branding, and Brand Development. Its all important, and its all straightforward. The problem with most companies in regards to branding is that they haven’t taken time to understand the differences and more importantly, why they need to develop their brand. Defining
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Featured image for “Understanding Website Traffic”

Understanding Website Traffic

As a website owner it’s important to understand website analytics. How many people are going to your website? Are they reading what you have to say? Are they buying your products? There is only one way to know. Good site analytics. The problem is there are so many statistics available sorting through these numbers can be a daunting task. Below,
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Featured image for “Timidity is not the route to success”

Timidity is not the route to success

In the past few weeks, we’ve (Force 5 Media) seen several articles on dealing with marketing and advertising in a down economy. In fact, studies have been done since the early 20’s dealing with recessionary times. The conclusion? Companies should maintain advertising and marketing during a recession. The studies in the 20’s-40’s-50’s and 60’s shown that during recessions, almost without exception sales
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Featured image for “From Idea to (re)Invention”

From Idea to (re)Invention

There are some exciting things happening here at Force 5 Media. One of which, is exciting for me, since it involves self-discovery and insight for the purpose of solely helping our clients realize their goals. There is an old saying, “In order to see where you are going, you must know where you’ve been.” This goes for not only our
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Featured image for “Blogging for Business”

Blogging for Business

Here at Force 5 Media, we see the blogging movement picking up speed as businesses begin to realize the benefits of blogging. The boom of weblogs (blogs…) happened in 1999 when several companies & developers made easy blogging software and tools. Since 1999, the number of blogs on the Internet has exploded from a few thousand to over 100 million.
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Featured image for “Go Green!”

Go Green!

From Dell committing itself to carbon neutrality to IBM’s new eco-consulting service major business has made the move to go green. This shift is not only for the big boys. Green IT solutions can also bring cost savings to small business while reducing their environmental impact. The No. 1 green IT practice is the paperless office. A paperless office is
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