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Featured image for “How to Develop a Business Presence on YouTube – Marketing Minute”
02/23/22

How to Develop a Business Presence on YouTube – Marketing Minute

by Jim Ragosta, Director of Digital Strategy & Sales YouTube continues to dominate being the #1 social media platform, and the #2 most visited website domain in the United States, only behind their parent company, Google. (SEMRush) If you want to build your brand, it’s a safe bet that you should be on YouTube, whether that’s with a paid advertisement, or
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Featured image for “Communicating a Sustainable Brand – Marketing Minute”
02/03/22

Communicating a Sustainable Brand – Marketing Minute

by Deb DeFreeuw, President and Certified Brand Strategist We know that sustainability and eco-friendly are big buzzwords in our culture, and companies like Patagonia are champions of a circular economy. But what does this mean for the average business, who may or may not be directly connected to a market where sustainability is encouraged? You may know it’s the right
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Featured image for “The Importance of Brand Ambassadors”
05/12/21

The Importance of Brand Ambassadors

By Deb DeFreeuw, President, Force 5 Recently I happened to shop at two different Martin’s Supermarkets in our area and each provided very different experiences. The different experience at each brought to light the importance of brand enculturation. Brand enculturation is making sure that the people on the team understand, believe and live the brand promise. Understanding the promise to
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Featured image for ““Hey Google, Why Should Google Ads Be A Part Of My Marketing Plan?””
03/12/20

“Hey Google, Why Should Google Ads Be A Part Of My Marketing Plan?”

40,000 search queries occur every second on average, which translates to 3.5 billion searches per day. Incredible right? And this is just from Google alone. Think about how often you search using Google each day? These searches could be as simple as: “What kind of oil does my 2012 Camaro take,” where multiple results appear, illustrating: Where you can purchase
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Featured image for “Is TikTok Right For Your Business?”
01/29/20

Is TikTok Right For Your Business?

TikTok is the latest social craze, as businesses and people alike are trying to understand the purpose of the media, as well as how to utilize it. Social Media still holds as a highly valuable medium to meet business objectives, however that doesn’t mean every business should be on every platform, popular or not. So, let’s try to answer the
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Featured image for “Francis Scott Key, Social Media Marketing Guru of 1814”
03/03/15

Francis Scott Key, Social Media Marketing Guru of 1814

March 3 marks the day that President Herbert Hoover signed a congressional act making “The Star-Spangled Banner” the official national anthem of the United States, but that might not have happened if Francis Scott Key hadn’t practiced certain social media marketing principles that helped increase the song’s popularity. Francis Scott Key’s Social Media Tips… Find a way to be an ongoing
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Featured image for “Social Media Trends for 2011”
06/21/11

Social Media Trends for 2011

In a May 2011 Report authored by Michael Stelzner and sponsored by Social media Examiner, the 2011 Social Media Marketing Industry Report set out to uncover the “who, what, where, when and why” of social media marketing. More than 3300 marketers provided insight on the latest trends in Social Media. Here’s a quick summary of the findings: Marketers place high
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Featured image for “Friend us on Facebook!”
06/08/11

Friend us on Facebook!

We see this phrase all the time. But as we dive deeper into the motivations of social network users, we see folks connect with Brands for many different reasons. I have a facebook friend that raves about a particular women’s clothing line. In my opinion, she’s a huge brand ambassador. So much so, that if I needed to purchase a
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Featured image for “Is the Twitter nest getting crowded? Speculating Twitter’s next move”
06/02/11

Is the Twitter nest getting crowded? Speculating Twitter’s next move

Hungry Twitter Recent news of Twitter purchasing Tweetdeck and cutting off third-party development of Twitter clients has me wondering where Twitter is headed. Twitter has no doubt proved itself as a contender in the online service arena. But can it prove it’s well-carved niche with the likes of Google and Facebook? With the limitation of additional third-party clients and Twitter
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Featured image for “Why Facebook launched the Send button”
04/27/11

Why Facebook launched the Send button

Facebook on Monday launched a new way to share content online – the Send button. While the functionality is nothing new, how you share content with friends may change with this new process of sharing. Facebook’s goal is to be that “pipe” in which you share more and more information, ultimately learning much more about you so it can deliver
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Featured image for “Scarcity, Value, and Counterfeit Facebook Likes”
04/21/11

Scarcity, Value, and Counterfeit Facebook Likes

A friend sent me this article from Rafe Needleman entitled, Facebook: Liked to Death.  It appears that advertisers in an effort to gain coveted Facebook Page ‘Likes’ are offering consumers premiums (or access to content) if they will visit their page and give them their valuable  “Thumb Up.”   Sounds like a good marketing strategy … or does it?  I invite you back to Economics 101 where you may have been introduced
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Featured image for “Social Media for your business – part of your integrated strategy”
10/14/10

Social Media for your business – part of your integrated strategy

Earlier this year, the University of Maryland researched social media efforts being made by small businesses. In early 2010, about 25% of small businesses said they were using social media. The most recent survey from Network Solutions and the Center for Excellence in Service at the University of Maryland points to a stall in the number of small businesses that
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