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Featured image for “The Boss Rules: Rule #3”
03/04/11

The Boss Rules: Rule #3

I’ve worked for a lot of years, enjoyed a lot of roles in my career, and had a lot of supervisors who imparted their wisdom to me.   I thought I would share some of their best stuff with you in this series of posts called, “The Boss Rules.” Rule #3:  Become an “Owner” Sometimes the best things a boss can
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Featured image for “The Boss Rules:  Rule #2”
02/22/11

The Boss Rules: Rule #2

I’ve worked for a lot of years, enjoyed a lot of roles in my career, and had a lot of supervisors who imparted their wisdom to me.   I thought I would share some of their best stuff with you in this series of posts called, “The Boss Rules.” Rule #2:  “Ask them, ‘What are you trying to accomplish?’ ” I
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Featured image for “The Boss Rules”
02/14/11

The Boss Rules

I’ve been here at Force 5 for just 6 months now, but I’ve been in the workforce since I was legally of age.   Throughout the years I’ve been fortunate to have had some great bosses who took the time to pour their wisdom into me.  Because their “rules” have been so helpful to me, I thought I would share some of the best ones
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Featured image for “A Satisfying Promise”
01/03/11

A Satisfying Promise

Marketers are promise –makers.  They use their promises to set expectations high enough to move consumers to action: to buy their stuff, read their books, to come to their show, etc.  PT Barnum made big promises.  He promised, “The Greatest Show on Earth” – the ultimate claim – not a better show anywhere on the planet.  I imagine his customers
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Featured image for “Two examples of great local Brand Ambassadors!”
09/13/10

Two examples of great local Brand Ambassadors!

As a Certified Brand Strategist here at Force 5, I am always on the look out for brand done well and brand that needs help. Both are easy to spot. I have found two examples of wonderful brand ambassadors locally and want to share them with you. The first example of a great brand ambassador is one of my favorite
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Featured image for “Facebook vs. your Brand Site”
08/23/10

Facebook vs. your Brand Site

400 million…500 million…..and still growing. Whether you “like” it (pun intended) or not—Facebook is dominant in helping companies build relationships with their clients. Look at the chart in the article below (thanks to AD Age…)—and with the likes of Starbucks having 12.7 million fans, and growing at almost 79,000 a DAY-you can’t help but consider facebook as a dominant player
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Featured image for “What’s your Story?”
04/29/10

What’s your Story?

I just finished an amazing book.  It really made me think. A Million Miles in a Thousand Years: What I Learned While Editing My Life, by Donald Miller. It was about the author working with two men, Ben and Steve, who wanted to make a movie of Miller’s life.  It was during the discussions of his “real life” he discovered
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Featured image for “Its Springtime! – Time to dust off that Brand.”
04/22/10

Its Springtime! – Time to dust off that Brand.

With spring time comes spring cleaning. Dusting off the shelves, cleaning out the garage (still need to do that!…), and just a general wash down and clean up – it’s work, but it really feels good when you are all done! Spring is a great time of year. Finally, FINALLY, the color green returns, flowers sprout, and everyone has a
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Featured image for “Generating creative ideas for your brand or company”
04/05/10

Generating creative ideas for your brand or company

Lately, we’ve been busy – busy ideating that is. Ideating – which is a fancier term for brainstorming – is a core necessity or foundational step within an advertising and marketing agency’s process of generating creative ideas. In almost every case, these creative ideas deliver a need or provide a solution to a client problem.  However, good ideas don’t have
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Featured image for “The Bean Brand”
03/11/10

The Bean Brand

L.L. Bean is taking a leap into new territory! They are creating a brand extension called L.L. Bean Signature. The new line is a collection for men and women with updated styles and cuts. One of their new offerings is called the “Plain Weave Signature Suit,” and sells for just over $200.00. I have looked at the video preview on
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Featured image for “Okay…It’s Finally 2010…Now What?”
02/25/10

Okay…It’s Finally 2010…Now What?

Unfortunately last year many business’s pulled back on their marketing and advertising efforts. “Well, something had to give”, a business owner told me. Unfortunately, marketing initiatives may have been the last thing he wanted to pull in a bad economy. Study after study has shown that during down times, the companies that continued marketing came back to “the black” quicker
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Featured image for “Tips for Creating your Company’s Facebook Presence”
10/06/09

Tips for Creating your Company’s Facebook Presence

Facebook isn’t just for keeping up with old friends and family, sharing photos, and finding lost classmates. With over 125 million users worldwide your business can benefit greatly from this social networking giant. Mari Smith, Facebook for business guru, and author of 10 Reasons to Use Facebook for Business, has stated that millions more will join Facebook in the coming
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