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Featured image for “What is “Brand Soul”? – Marketing Minute”
03/23/22

What is “Brand Soul”? – Marketing Minute

by Deb DeFreeuw, President & Certified Brand Strategist You may have heard us say “WHO are you, WHAT do you do, and WHY does it matter” when talking about brand? The “WHY” refers to your BRAND SOUL. What exactly is “Brand Soul”? It is what drives your organization, what makes you unique. We helped develop a brand for a manufacturer
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Featured image for “How to Develop a Business Presence on YouTube – Marketing Minute”
02/23/22

How to Develop a Business Presence on YouTube – Marketing Minute

by Jim Ragosta, Director of Digital Strategy & Sales YouTube continues to dominate being the #1 social media platform, and the #2 most visited website domain in the United States, only behind their parent company, Google. (SEMRush) If you want to build your brand, it’s a safe bet that you should be on YouTube, whether that’s with a paid advertisement, or
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Featured image for “Communicating a Sustainable Brand – Marketing Minute”
02/03/22

Communicating a Sustainable Brand – Marketing Minute

by Deb DeFreeuw, President and Certified Brand Strategist We know that sustainability and eco-friendly are big buzzwords in our culture, and companies like Patagonia are champions of a circular economy. But what does this mean for the average business, who may or may not be directly connected to a market where sustainability is encouraged? You may know it’s the right
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Featured image for “How Will Your Brand Stand Out? – Marketing Minute”
01/27/22

How Will Your Brand Stand Out? – Marketing Minute

by Jim Ragosta, Director of Digital Strategy & Sales 2022 is going to be the year of your brand.  Times are changing, as are consumers like you and me. How we buy products, gather information, entertain, communicate, etc. all revolve around one thing, your brand. That’s all well and fine, but what do you need to do to make your
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Featured image for “The Importance of Brand Ambassadors”
05/12/21

The Importance of Brand Ambassadors

By Deb DeFreeuw, President, Force 5 Recently I happened to shop at two different Martin’s Supermarkets in our area and each provided very different experiences. The different experience at each brought to light the importance of brand enculturation. Brand enculturation is making sure that the people on the team understand, believe and live the brand promise. Understanding the promise to
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Featured image for “Messaging In The Year Ahead – Bring On The Empathy”
12/30/20

Messaging In The Year Ahead – Bring On The Empathy

2020, well, what hasn’t been said – a year we didn’t see coming, a year we can’t wait to put in the rearview mirror. Needless to say the pandemic will have a lasting impact on many aspects of our lives and in the year ahead, marketers will need to be especially conscious to approach their messaging with empathy. That empathy begins
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Featured image for “What McDonald’s “Stacked Icon” billboards can teach us about logos”
02/25/20

What McDonald’s “Stacked Icon” billboards can teach us about logos

McDonald’s recently launched an outdoor marketing campaign which they call “Iconic Stacks”. Each design is a minimalist, typographic representation of one of their classic sandwiches. At face value, it’s a clever and fun way to ask people to pause for a moment and think about their sandwiches. But it’s just type. There are no photos with perfectly poised drips of
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Featured image for “Be the Brand”
11/19/19

Be the Brand

Recently my partner, David, and I were fortunate to have the opportunity to go to New Orleans to help launch the brand we developed recently for one of our clients, Centennial Mortgage. As a Certified Brand Strategists through the Brand Establishment, we subscribe to a specific methodology of developing brand for an organization. This is a proven and efficient process,
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Featured image for “Clay-Ali as a metaphor for strategic change”
11/02/15

Clay-Ali as a metaphor for strategic change

In a recent Facebook post, colleague Marty Heirty took us back in time to remember or learn about the famous confrontation between Muhammad (formerly known at Cassius Clay) Ali and George (before the grill) Foreman. When a young, strong, well-trained, highly-conditioned Cassius Clay took “the ring,” his strategy was encapsulated in his signature phrase, “float like a butterfly; sting like a bee.”
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Featured image for “Do I Need a New Website?”
10/29/15

Do I Need a New Website?

Do you need a new website?  I surveyed the team here at Force 5, asking them each for 2 or 3 signs that someone might need to update their web presence. Some of their responses are based on functionality, some on user experience, and some on overall look-and-feel, but here are their answers: Christian Mattix Web Application Developer & Network
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Featured image for “Francis Scott Key, Social Media Marketing Guru of 1814”
03/03/15

Francis Scott Key, Social Media Marketing Guru of 1814

March 3 marks the day that President Herbert Hoover signed a congressional act making “The Star-Spangled Banner” the official national anthem of the United States, but that might not have happened if Francis Scott Key hadn’t practiced certain social media marketing principles that helped increase the song’s popularity. Francis Scott Key’s Social Media Tips… Find a way to be an ongoing
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Featured image for “Importance of Brand Touchpoints”
09/18/13

Importance of Brand Touchpoints

I was reading Marketing Daily this morning and the first paragraph struck me, “The recommendations people make to their friends and family carry more weight than the messages companies put out on their own behalf.” The article is about the importance of “word of mouth” which always brings me back to the importance of creating Brand Evangelists and paying attention
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