Writings from Force 5 Basecamp



Featured image for “Google SERP: Get With It”

Google SERP: Get With It

Can you think back to when searching the internet was simpler? No mumbo jumbo, ads, and information you don’t care about displaying everywhere? Yeah, I remember too. Take a look at the Google Search Engine Results Page (SERP) just a decade ago. Now, take a gander at what the SERP looks like today by just typing in “Dwayne Wade” Holy
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Featured image for “Five Things To Consider When Making Your 2020 Marketing Plans”

Five Things To Consider When Making Your 2020 Marketing Plans

Whatever type of business or organization you’re in, you’ve probably been working on your big plans for 2020. Maybe you’re aiming high at some bold and exciting sales goals or perhaps have decided you want to work on increasing your brand awareness. At Force 5, we’d love to help you reach whatever marketing goals you have set for the future.
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Featured image for “OTT? OMG!”


By Bob Earley So, now that you have a fair understanding between traditional and digital advertising solutions, now comes programmatic or OTT advertising. What is OTT you ask? Is it the newest and greatest thing since “sliced bread” for advertisers?” OTT simply means Over The Top. What does that mean? With more and more people choosing to cut the cable
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Featured image for “Hometown Creative”

Hometown Creative

by Camille Zyniewicz It doesn’t matter where, what country, which state, what city – creativity is everywhere. As a rising senior at the University of Notre Dame, pursuing a BA in Visual Communication Design, I thought I already knew and believed this. With my marketing and design internship at Force 5 coming to a close, I reflect back on the
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Featured image for “How I Spent My Summer Internship”

How I Spent My Summer Internship

by Anya Stucky Have you ever had one of those random, serendipitous experiences that seems to come out of nowhere and then turns out to be really amazing? That’s how my summer internship at Force 5 was.   Last Spring, I was looking for an internship, and stumbled across Force 5, an advertising / marketing agency that was located a
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Featured image for “Why Everyone Needs to KISS”

Why Everyone Needs to KISS

You’ve probably heard it before. KISS. Keep It Simple Stupid. I think I heard it in my high school art classes at least 20 times. Michael Scott in The Office even gives that advice to his employees. But don’t let it hurt your feelings, like Dwight, it’s not an insult, just good advice. The ability to pare a subject down,
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Featured image for “Canines and Cubicles”

Canines and Cubicles

Our agency has been welcoming our furry counterparts into the office since, well… ever. We really love our dogs. But our dog-friendly atmosphere has more benefits than just being able to spend all day with our best friends. About 20% of U.S. businesses allow pets in the workplace, and have been reaping the benefits just like us. Having pets around
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Featured image for “Democrat, Republican, or Favicon?”

Democrat, Republican, or Favicon?

What is a Favicon?  It is a 16×16 pixel image that is shown next to your web page’s title on the tab in browser address bar. Favicons are usually overlooked, but I think they are a nice touch on a website.  I thought that maybe it was just a quirk of mine, but then I read the article “What’s The
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Featured image for “What you can learn from a Pinball Machine”

What you can learn from a Pinball Machine

Jerod Bast, the General Sales Manager at WSBT AM/FM and WHFB in South Bend, stopped by the Force 5 office for a meeting yesterday.  After talking business, we hit the vintage Coke machine in the lobby and played a game of pinball.  Afterward, Jerod wrote a post on Linkedin about the lessons one can learn from a pinball machine, I thought
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Featured image for “Marty’s Web Presence Presidential Political Poll (MWPPPP)”

Marty’s Web Presence Presidential Political Poll (MWPPPP)

Latest Polling Numbers: REPUBLICAN PRIMARY Overall Average Candidate 404 Page 160-Character Stump Speech Favicon 18.7% Cruz 19.0% 17.4% 19.8% 18.3% Bush 22.2% 12.8% 19.8% 16.1% Rubio 17.5% 18.6% 12.3% 16.0% Kasich 14.3% 14.0% 19.8% 12.8% Trump 9.5% 14.0% 14.8% 12.0% Carson 9.5% 12.8% 13.6% 6.1% Gilmore 7.9% 10.5% 0.0% DEMOCRAT PRIMARY Overall Average Candidate 404 Page 160-Character Stump Speech Favicon
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Featured image for “Presidential 404 Pages”

Presidential 404 Pages

According to Google, a 404 page is what a user sees when they try to reach a non-existent page on your site (because they’ve clicked on a broken link, the page has been deleted, or they’ve mistyped a URL). A 404 page is called that because in response to a request for a missing page, webservers send back a HTTP status
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Featured image for “Hot Dogging and Blogging”

Hot Dogging and Blogging

Today I had to run out to Elkhart to run an errand.  That gave me the opportunity to meet up for lunch with my friend Chris who works out there, and try a new restaurant that opened last fall.  I had read about Hotdogeddy’s on the Flavor 574 website, and although I am not generally a huge fan of hot
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