Writings from Force 5 Basecamp

12/17/19

“Hey Siri: How can I help people find my website?” When they first arrived on the scene, smart/voice enabled devices were a fun and novel way to search for things. But many questioned whether they would amount to more than a quick way to know how many tablespoons are in a gallon (256 if you’re wondering). We’re here to say

11/11/19

Can you think back to when searching the internet was simpler? No mumbo jumbo, ads, and information you don’t care about displaying everywhere? Yeah, I remember too. Take a look at the Google Search Engine Results Page (SERP) just a decade ago. Now, take a gander at what the SERP looks like today by just typing in “Dwayne Wade” Holy

11/05/19

Whatever type of business or organization you’re in, you’ve probably been working on your big plans for 2020. Maybe you’re aiming high at some bold and exciting sales goals or perhaps have decided you want to work on increasing your brand awareness. At Force 5, we’d love to help you reach whatever marketing goals you have set for the future.

10/10/19

By Bob Earley So, now that you have a fair understanding between traditional and digital advertising solutions, now comes programmatic or OTT advertising. What is OTT you ask? Is it the newest and greatest thing since “sliced bread” for advertisers?” OTT simply means Over The Top. What does that mean? With more and more people choosing to cut the cable

07/26/18

by Camille Zyniewicz It doesn’t matter where, what country, which state, what city – creativity is everywhere. As a rising senior at the University of Notre Dame, pursuing a BA in Visual Communication Design, I thought I already knew and believed this. With my marketing and design internship at Force 5 coming to a close, I reflect back on the

01/09/18

by Anya Stucky Have you ever had one of those random, serendipitous experiences that seems to come out of nowhere and then turns out to be really amazing? That’s how my summer internship at Force 5 was.   Last Spring, I was looking for an internship, and stumbled across Force 5, an advertising / marketing agency that was located a

07/31/17

You’ve probably heard it before. KISS. Keep It Simple Stupid. I think I heard it in my high school art classes at least 20 times. Michael Scott in The Office even gives that advice to his employees. But don’t let it hurt your feelings, like Dwight, it’s not an insult, just good advice. The ability to pare a subject down,

07/24/17

Our agency has been welcoming our furry counterparts into the office since, well… ever. We really love our dogs. But our dog-friendly atmosphere has more benefits than just being able to spend all day with our best friends. About 20% of U.S. businesses allow pets in the workplace, and have been reaping the benefits just like us. Having pets around

02/12/16

Jerod Bast, the General Sales Manager at WSBT AM/FM and WHFB in South Bend, stopped by the Force 5 office for a meeting yesterday.  After talking business, we hit the vintage Coke machine in the lobby and played a game of pinball.  Afterward, Jerod wrote a post on Linkedin about the lessons one can learn from a pinball machine, I thought

02/12/16

What is a Favicon?  It is a 16×16 pixel image that is shown next to your web page’s title on the tab in browser address bar. Favicons are usually overlooked, but I think they are a nice touch on a website.  I thought that maybe it was just a quirk of mine, but then I read the article “What’s The

02/11/16

Latest Polling Numbers: REPUBLICAN PRIMARY Overall Average Candidate 404 Page 160-Character Stump Speech Favicon 18.7% Cruz 19.0% 17.4% 19.8% 18.3% Bush 22.2% 12.8% 19.8% 16.1% Rubio 17.5% 18.6% 12.3% 16.0% Kasich 14.3% 14.0% 19.8% 12.8% Trump 9.5% 14.0% 14.8% 12.0% Carson 9.5% 12.8% 13.6% 6.1% Gilmore 7.9% 10.5% 0.0% DEMOCRAT PRIMARY Overall Average Candidate 404 Page 160-Character Stump Speech Favicon

02/10/16

According to Google, a 404 page is what a user sees when they try to reach a non-existent page on your site (because they’ve clicked on a broken link, the page has been deleted, or they’ve mistyped a URL). A 404 page is called that because in response to a request for a missing page, webservers send back a HTTP status