Writings from Force 5 Basecamp

12/15/23

Let’s face it, the world of marketing never sits still, and the changes seem to be coming at breakneck speed. How is one to keep up? Stop and take a deep breath.   You can and should be learning about all the latest marketing tricks and trends and implementing what makes sense for your company and marketing goals. However, all those

03/27/23

AI (Artificial Intelligence)🤖 You hear about it everywhere. But how does it actually work? And how can it enhance your ability to do marketing? Find out in today’s 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗶𝗻𝘂𝘁𝗲 with Keith Sayer, Force 5’s resident techy and AI experimenter!

11/03/22

Have you ever visited a location, then received an advertisement from the place you just came from? Kind of creepy, right? But what if this targeting helps you avoid irrelevant ads that waste your time? And what if businesses, avoid wasting money reaching the wrong people? But how do marketers actually do this? This is called geofencing, and today, I’ll

07/06/22

Ever feel the pinch in one of these areas:  You are putting out regular content but the general look and feel seem inconsistent.  Most of your employees “get it” when it comes to delivering a consistent experience for your customers, but a few still struggle to keep up with company standards and sort of “do their own thing.”  You meet

06/29/22

Have you ever gotten an email like this? Or, perhaps a better question, have you been doing this to your customers? It’s okay, we’ve all been there, and in today’s Marketing Minute, I’ll share with you how drip campaigns can help you avoid email overload. What is a Drip Campaign? If we dump all the information a customer could possibly

06/09/22

There is so much more to media buying than writing a check and hoping someone views or listens to your message. With many different types of media, it can be hard to decide which are right for your brand, leaving you wondering, “how can I be more effective with my media buying?” Well, I’ll tell you how–and more!–in this Marketing

05/18/22

Picture This: Your Next Marketing Strategy Meeting “So, everyone, we’ve all decided that we need a new Website/Video/Social Media/Campaign/Digital Advertising Strategy and we’re looking for suggestions on who should do it. Sam?” Well, ya see, I know “this guy” who can get the job done. He does this thing as a side hustle. I’ve seen his work, and it looks

01/14/22

By: Dan Vukmirovich, Director of Creative Strategy Today we’re going talk about effectiveness, and what it means in your marketing. Two “M’s” …and maybe a bonus “M” to give you a little bit of marketing advice.  Effective Messaging in Marketing So the first M is Messaging. Are you being effective in your messaging, whether it’s on your website, in your

01/05/22

By: Jim Ragosta, Jr., Digital Media Specialist I recently watched a live press conference of Stellantis featuring CEO Carlos Tavares discussing the transition of Stellantis to a sustainable mobility tech company. Great things are happening with the company, the presentation left me with two takeaways of how this could impact digital marketing efforts.  Stellantis announced a partnership with Amazon to work on improving the consumer experience

11/24/21

By Beth North, Director of Business Development “Being a woman-owned business has its challenges – but most worthwhile things do. Is it always fair? Nope, but if you surround yourself with the right people and apply some grit, anything is possible. I still believe that.” — Deb DeFreeuw, President, Founder, Owner of Force 5 This blog post is filled with

03/10/21

By Deb DeFreeuw, President – Force 5 This is a very deep and challenging topic – I have the typical stories of being the only female at a boardroom table full of men, being paid less for the same job as a man in the same role, etc. Many women have experienced this – some more than others. But to

12/30/20

2020, well, what hasn’t been said – a year we didn’t see coming, a year we can’t wait to put in the rearview mirror. Needless to say the pandemic will have a lasting impact on many aspects of our lives and in the year ahead, marketers will need to be especially conscious to approach their messaging with empathy. That empathy begins