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Featured image for “3 Hidden Brand Mistakes – Marketing Minute”
07/06/22

3 Hidden Brand Mistakes – Marketing Minute

Ever feel the pinch in one of these areas:  You are putting out regular content but the general look and feel seem inconsistent.  Most of your employees “get it” when it comes to delivering a consistent experience for your customers, but a few still struggle to keep up with company standards and sort of “do their own thing.”  You meet
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Featured image for “Drip Campaigns 101 – Marketing Minute”
06/29/22

Drip Campaigns 101 – Marketing Minute

Have you ever gotten an email like this? Or, perhaps a better question, have you been doing this to your customers? It’s okay, we’ve all been there, and in today’s Marketing Minute, I’ll share with you how drip campaigns can help you avoid email overload. What is a Drip Campaign? If we dump all the information a customer could possibly
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Featured image for “Media Buying Done Right – Marketing Minute”
06/09/22

Media Buying Done Right – Marketing Minute

There is so much more to media buying than writing a check and hoping someone views or listens to your message. With many different types of media, it can be hard to decide which are right for your brand, leaving you wondering, “how can I be more effective with my media buying?” Well, I’ll tell you how–and more!–in this Marketing
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Featured image for ““I KNOW a Guy” and Its Challenges – Marketing Minute”
05/18/22

“I KNOW a Guy” and Its Challenges – Marketing Minute

Picture This: Your Next Marketing Strategy Meeting “So, everyone, we’ve all decided that we need a new Website/Video/Social Media/Campaign/Digital Advertising Strategy and we’re looking for suggestions on who should do it. Sam?” Well, ya see, I know “this guy” who can get the job done. He does this thing as a side hustle. I’ve seen his work, and it looks
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Featured image for “More Effective Marketing: Marketing Minute”
01/14/22

More Effective Marketing: Marketing Minute

By: Dan Vukmirovich, Director of Creative Strategy Today we’re going talk about effectiveness, and what it means in your marketing. Two “M’s” …and maybe a bonus “M” to give you a little bit of marketing advice.  Effective Messaging in Marketing So the first M is Messaging. Are you being effective in your messaging, whether it’s on your website, in your
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Featured image for “What The Stellantis & Amazon Partnership Means For Digital Marketing?”
01/05/22

What The Stellantis & Amazon Partnership Means For Digital Marketing?

By: Jim Ragosta, Jr., Digital Media Specialist I recently watched a live press conference of Stellantis featuring CEO Carlos Tavares discussing the transition of Stellantis to a sustainable mobility tech company. Great things are happening with the company, the presentation left me with two takeaways of how this could impact digital marketing efforts.  Stellantis announced a partnership with Amazon to work on improving the consumer experience
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Featured image for “Key Takeaways from This Year’s FOUNDER FACTORY / A Startup Summit”
11/24/21

Key Takeaways from This Year’s FOUNDER FACTORY / A Startup Summit

By Beth North, Director of Business Development “Being a woman-owned business has its challenges – but most worthwhile things do. Is it always fair? Nope, but if you surround yourself with the right people and apply some grit, anything is possible. I still believe that.” — Deb DeFreeuw, President, Founder, Owner of Force 5 This blog post is filled with
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Featured image for “What it Means to Be a Woman-owned Business”
03/10/21

What it Means to Be a Woman-owned Business

By Deb DeFreeuw, President – Force 5 This is a very deep and challenging topic – I have the typical stories of being the only female at a boardroom table full of men, being paid less for the same job as a man in the same role, etc. Many women have experienced this – some more than others. But to
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Featured image for “Messaging In The Year Ahead – Bring On The Empathy”
12/30/20

Messaging In The Year Ahead – Bring On The Empathy

2020, well, what hasn’t been said – a year we didn’t see coming, a year we can’t wait to put in the rearview mirror. Needless to say the pandemic will have a lasting impact on many aspects of our lives and in the year ahead, marketers will need to be especially conscious to approach their messaging with empathy. That empathy begins
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Featured image for “Google Reviews: A Sneaky SEO & Conversion Gem”
12/16/20

Google Reviews: A Sneaky SEO & Conversion Gem

By Jim Ragosta, Digital Media Specialist As consumers continue to shift to a more digital driven approach for their product and service needs, SEO continues to be more important than ever. SEO isn’t as easy as some think, it is in constant flux given Google’s random indexing, new algorithms, and competition against others who are also making optimizations. On the
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Featured image for “Holiday 2020: What To Expect”
11/12/20

Holiday 2020: What To Expect

By Jim Ragosta, Digital Media Specialist 2020 has been a whirlwind for retailers globally. COVID-19 has had a dramatic effect on purchase intent and how/where consumers want to buy goods or services. This whirlwind will definitely impact the upcoming holiday shopping season. From government regulations imposed on brick and mortar retailers to individuals following CDC guidelines to keep themselves and
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Featured image for “E-Commerce 2020 Expectations in Michiana”
10/26/20

E-Commerce 2020 Expectations in Michiana

I know. I know. We’re all tired of hearing about the corona virus nowadays and how it’s affected all of us mentally, physically, emotionally. I’d like to take a different perspective, focusing in on E-commerce and how it’s seems to be flourishing. At the end of first quarter 2020, and leading in to the second quarter of 2020, “brick and
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